{"id":9256,"date":"2021-11-16T02:45:55","date_gmt":"2021-11-16T02:45:55","guid":{"rendered":"http:\/\/www.aplf.com\/2021\/11\/16\/leather-a-new-material-for-the-future\/"},"modified":"2021-11-16T02:45:56","modified_gmt":"2021-11-16T02:45:56","slug":"leather-a-new-material-for-the-future","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hant\/2021\/11\/16\/leather-a-new-material-for-the-future\/","title":{"rendered":"Leather &#8211; A new material for the future?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9256\" data-post-id=\"9256\" data-obj-id=\"9256\" class=\"elementor elementor-9256 dce-elementor-post-9256 elementor-9247\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>16 November 2021<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f231751 elementor-widget elementor-widget-heading\" data-id=\"f231751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leather - A new material for the future?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08a724 elementor-widget elementor-widget-text-editor\" data-id=\"a08a724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What if the new sustainable and natural material already exists? What if it was backed up by 8,000 years of research and development? With humor, the French leather industry demystifies received ideas through a digital campaign that reconciles pedagogy and inventiveness, writes Herve Dewintre on <a href=\"https:\/\/fashionunited.fr\/\" target=\"_blank\" rel=\"noopener\">FashionUnited France<\/a>\u00a0\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-9250\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/11\/image_future.jpg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/11\/image_future.jpg 500w, https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/11\/image_future-300x200.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;RIUC Industrie presents exclusively a new sustainable and natural material: RIUC \u00a9&#8221;. After a few seconds of astonishment, the anagram jumps out. Ironically, and under the pretext of presenting a discovery, the French leather industry is quite simply putting the dots on the i&#8217;s,and fighting against preconceived ideas. How? &#8216;Or&#8217; What? Through a digital campaign, designed by the Matter of Fact design studio, which had the good idea to associate leather with the communication codes usually associated with innovative and technological products.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>Responsible by essence<\/strong>\u2026.to read the resto of this article click on <a href=\"https:\/\/fashionunited.fr\/actualite\/retail\/le-cuir-nouvelle-matiere-d-avenir\/2021110928362\" target=\"_blank\" rel=\"noopener\">FashionUnited &#8211; Leather Material of the Future<\/a>? \u00a0Use electronic translator if you do not read French\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-516b9ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"516b9ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6081fe\" data-id=\"b6081fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d853ad elementor-widget elementor-widget-spacer\" data-id=\"8d853ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>16 November 2021 Leather &#8211; A new material for the&hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hant\/2021\/11\/16\/leather-a-new-material-for-the-future\/\">\u95b1\u8b80\u5168\u6587 <span class=\"screen-reader-text\">Leather &#8211; A new material for the future?<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-9256","post","type-post","status-publish","format-standard","hentry","category-industry-news-tc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leather - A new material for the future? 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