{"id":9231,"date":"2021-11-16T01:56:28","date_gmt":"2021-11-16T01:56:28","guid":{"rendered":"http:\/\/www.aplf.com\/2021\/11\/16\/china-footwear-adidas-china-sales-take-a-hit-from-boycotts-flooding-and-lockdowns\/"},"modified":"2021-11-16T01:56:29","modified_gmt":"2021-11-16T01:56:29","slug":"china-footwear-adidas-china-sales-take-a-hit-from-boycotts-flooding-and-lockdowns","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hant\/2021\/11\/16\/china-footwear-adidas-china-sales-take-a-hit-from-boycotts-flooding-and-lockdowns\/","title":{"rendered":"China &#8211; Footwear: adidas China Sales Take a Hit from Boycotts, Flooding and Lockdowns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9231\" data-post-id=\"9231\" data-obj-id=\"9231\" class=\"elementor elementor-9231 dce-elementor-post-9231 elementor-8221\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>12 November 2021<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f231751 elementor-widget elementor-widget-heading\" data-id=\"f231751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">China - Footwear: adidas China Sales Take a Hit from Boycotts, Flooding and Lockdowns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08a724 elementor-widget elementor-widget-text-editor\" data-id=\"a08a724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sales at adidas were stunted this quarter, thanks to a slump in Greater China.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-8226\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/11\/Adidas-Originals.jpg\" alt=\"\" width=\"500\" height=\"312\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/11\/Adidas-Originals.jpg 600w, https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/11\/Adidas-Originals-300x187.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<span style=\"color: #008080;\">adidas Originals<\/span><\/p>\n<p><span style=\"color: #008080;\">\u00a0<\/span><\/p>\n<p>Overall revenue in the third quarter grew just 3% to 5.752 billion euro. Executives said pandemic-related lockdowns and supply chain issues in China caused overall revenue growth to be reduced by about 600 million euro this quarter. In China, specifically, sales declined 15%.<\/p>\n<p>adidas stock was down more than 5% in trading midday on Wednesday.<\/p>\n<p>Excluding these problems, adidas said it would likely have seen a total revenue growth of about 14% this quarter. Since the second half of July, regional COVID-19 related lockdowns and flooding across China have contributed to a sales decline in the region.<\/p>\n<p>\u201cIn Greater China, we remain confronted by several range challenges,\u201d said adidas CEO Kasper Rorsted in a call with investors. \u201cThe geopolitical situation with the resurgence of COVID-19-related restrictions, as well as natural disasters delayed top line recovery.\u201d<\/p>\n<p>adidas said it is actively working on solutions and forming a team of leaders to fully focus on mitigating the business impact in China. According to adidas CFO and board member Harm Ohlmeyer, \u201cA detailed action plan has been developed and is already in execution,\u201d which involves strengthening brand heat, commercial impact, range and physical stores, as well as removing extra product from the market. adidas said it has already reallocated more than 10 million units of product from China to other markets in short supply.<\/p>\n<p>Within China, adidas is developing localized marketing campaigns from a new creation studio in Shanghai that features relevant Chinese athletes. The goal, Ohlmeyer said, is to make sure that one third of new products in the country are tailored specifically to the Chinese consumer.<\/p>\n<p>To read the rest of this article by Shoshy Ciment, click on <a href=\"https:\/\/footwearnews.com\/2021\/business\/earnings\/adidas-q3-china-sales-decline-boycott-1203208248\/#recipient_hashed=b18ade5a482da514a7ed88383bce812c07641f133d18cf2f1c5942dfcdcd9bd0\" target=\"_blank\" rel=\"noopener\">Footwear News &#8211; adidas Sales take a Hit in China<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-516b9ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"516b9ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6081fe\" data-id=\"b6081fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d853ad elementor-widget elementor-widget-spacer\" data-id=\"8d853ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>12 November 2021 China &#8211; Footwear: adidas China S&hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hant\/2021\/11\/16\/china-footwear-adidas-china-sales-take-a-hit-from-boycotts-flooding-and-lockdowns\/\">\u95b1\u8b80\u5168\u6587 <span class=\"screen-reader-text\">China &#8211; Footwear: adidas China Sales Take a Hit from Boycotts, Flooding and Lockdowns<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,33],"tags":[],"class_list":["post-9231","post","type-post","status-publish","format-standard","hentry","category-footwear-zh-hant","category-industry-news-tc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>China - Footwear: adidas China Sales Take a Hit from Boycotts, Flooding and Lockdowns - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hant\/2021\/11\/16\/china-footwear-adidas-china-sales-take-a-hit-from-boycotts-flooding-and-lockdowns\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China - Footwear: adidas China Sales Take a Hit from Boycotts, Flooding and Lockdowns - APLF Limited\" \/>\n<meta property=\"og:description\" content=\"12 November 2021 China &#8211; 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