{"id":6307,"date":"2021-10-28T02:21:01","date_gmt":"2021-10-28T02:21:01","guid":{"rendered":"http:\/\/www.aplf.com\/2021\/10\/28\/alternative-materials-volvo-turns-in-the-wrong-direction\/"},"modified":"2021-10-28T02:21:01","modified_gmt":"2021-10-28T02:21:01","slug":"alternative-materials-volvo-turns-in-the-wrong-direction","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hant\/2021\/10\/28\/alternative-materials-volvo-turns-in-the-wrong-direction\/","title":{"rendered":"Alternative Materials &#8211; Volvo turns in the wrong direction"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6307\" data-post-id=\"6307\" data-obj-id=\"6307\" class=\"elementor elementor-6307 dce-elementor-post-6307 elementor-4577\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>27 September 2021<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f231751 elementor-widget elementor-widget-heading\" data-id=\"f231751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alternative Materials - Volvo turns in the wrong direction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08a724 elementor-widget elementor-widget-text-editor\" data-id=\"a08a724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Editor\u2019s Note: Volvo appears to be on the same track as BMW and it will be interesting to see if the descriptions of \u201csustainability\u201d these auto companies will use in their advertising will be questioned as greenwashing by the UK Advertising Standards Authority. Imagine -a Volvo with seats made from what is essentially plastic derived from CO2 polluting hydrocarbons!<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p>\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-4579\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/09\/image_volvo-300x143.jpg\" alt=\"\" width=\"500\" height=\"238\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/09\/image_volvo-300x143.jpg 300w, https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/09\/image_volvo.jpg 540w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>\u00a0<\/p>\n<p>Dr Kerry Senior, Secretary of the International Council of Tanners (ICT) and Director of Leather UK writes that is is sad to <a href=\"https:\/\/www.linkedin.com\/company\/volvocars\/\" target=\"_blank\" rel=\"noopener\">Volvo Cars<\/a> degrading the term sustainability to empty greenwash, by removing leather from all of its electric vehicles (<a href=\"https:\/\/lnkd.in\/didkex8n\" target=\"_blank\" rel=\"noopener\">https:\/\/lnkd.in\/didkex8n<\/a>) Volvo claims it is &#8216;aiming for 25% of the material in new Volvo cars to consist of recycled and bio-based content&#8217;. Leather is recycled and bio-based, much more so than the PET that will be used instead.<\/p>\n<p>\u00a0<\/p>\n<p>This move has been driven by &#8216;a concern about the perceived negative environmental impacts of cattle farming&#8230;&#8217;. Not actual impacts, just impressions. Is that a rational approach to sustainability? It is irrational to generalise about cattle farming, when cattle can be part of the solution to climate change and other issues.<\/p>\n<p>\u00a0<\/p>\n<p>Volvo also claim that &#8216;Responsible sourcing is an important part of that work, including respect for animal welfare. Going leather-free inside our pure electric cars is a good next step towards addressing this issue.\u201d The assumption that there is no respect for animal welfare in the leather supply chain is staggeringly ignorant. Particularly as they are happy to use wool, another animal product from farmed animals.<\/p>\n<p>\u00a0<\/p>\n<p>Leather is made from the unavoidable, renewable, biodegradable by-product of another industry, hides. Most cattle are not reared on deforested land. Animal welfare is a concern for all in the supply chain. Not using these hides will just create another problem to which leather is the solution. Nor will it prevent the rearing and slaughter of a single cow.<\/p>\n<p>\u00a0<\/p>\n<p>Volvo could easily source leather that is deforestation-free and high welfare and still drive towards sustainability.<\/p>\n<p>This is not sustainability, it&#8217;s marketing.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/gustavo-gonzalez-quijano-1b70ba117\/\" target=\"_blank\" rel=\"noopener\">Gustavo Gonzalez-Quijano<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/stephen-sothmann-8380476\/\" target=\"_blank\" rel=\"noopener\">Stephen Sothmann<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/egbert-dikkers-a4b1a43\/\" target=\"_blank\" rel=\"noopener\">Egbert Dikkers<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/ingeflowers\/\" target=\"_blank\" rel=\"noopener\">Inge Flowers<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/william-wise-ab506475\/\" target=\"_blank\" rel=\"noopener\">William Wise<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/dr-warren-bowden-946a655a\/\" target=\"_blank\" rel=\"noopener\">Dr Warren Bowden<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/james-lang-942b9310\/\" target=\"_blank\" rel=\"noopener\">James Lang<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/luca-boltri-00591842\/\" target=\"_blank\" rel=\"noopener\">Luca Boltri<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-516b9ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"516b9ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6081fe\" data-id=\"b6081fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d853ad elementor-widget elementor-widget-spacer\" data-id=\"8d853ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>27 September 2021 Alternative Materials &#8211; Volvo t&hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hant\/2021\/10\/28\/alternative-materials-volvo-turns-in-the-wrong-direction\/\">\u95b1\u8b80\u5168\u6587 <span class=\"screen-reader-text\">Alternative Materials &#8211; Volvo turns in the wrong direction<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-6307","post","type-post","status-publish","format-standard","hentry","category-industry-news-tc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alternative Materials - Volvo turns in the wrong direction - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hant\/2021\/10\/28\/alternative-materials-volvo-turns-in-the-wrong-direction\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alternative Materials - Volvo turns in the wrong direction - APLF Limited\" \/>\n<meta property=\"og:description\" content=\"27 September 2021 Alternative Materials &#8211; 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