{"id":50857,"date":"2025-03-06T11:16:19","date_gmt":"2025-03-06T11:16:19","guid":{"rendered":"https:\/\/www.aplf.com\/2025\/03\/06\/good-news-bad-news-for-french-consumers\/"},"modified":"2025-03-06T11:16:29","modified_gmt":"2025-03-06T11:16:29","slug":"good-news-bad-news-for-french-consumers","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hant\/2025\/03\/06\/good-news-bad-news-for-french-consumers\/","title":{"rendered":"Good News \/ Bad News for French Consumers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"50857\" data-post-id=\"50857\" data-obj-id=\"50857\" class=\"elementor elementor-50857 dce-elementor-post-50857 elementor-50846\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">6 March 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eaeb41 elementor-widget elementor-widget-heading\" data-id=\"0eaeb41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Good News \/ Bad News for French Consumers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783e225 elementor-widget elementor-widget-image\" data-id=\"783e225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2025\/03\/image.gif\" class=\"attachment-full size-full wp-image-50849\" alt=\"\" style=\"width:100%;height:80%;max-width:800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5088f8a elementor-widget elementor-widget-text-editor\" data-id=\"5088f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Is it Leather? Writes on LinkedIn: The good news \u2013 French consumers are \u201call-in\u201d on leather and other natural materials. In a survey last year by Alliance France Cuir\u2019s Economic Observatory (recapped nicely in an ILM article \u2013 see link in comments), more than 83% of consumers stated a preference for natural materials, including leather.  <\/p><p><br>And the majority of consumers are completely in line with some of Leather\u2019s most important attributes &#8211; almost 80% considering leather long lasting, 90% named it as durable and 86% of consumers understand leather is repairable.<\/p><p><br>The Bad News &#8211; almost 50% of French consumers still think that cattle are killed for their leather, falling directly in line with PETAs disinformation push and putting an unneeded stress on the consumers purchasing decision. The global leather industry has a lot of educational outreach work to dispel this myth. It is critical that consumers understand that leather is a by-product of the beef industry and a highly sustainable choice. Without that knowledge, the consumer is left vulnerable to PETAs lies and the false virtue signals being sent by retailers that push them toward higher profit, cheaper plastic alternative products.   <\/p><p><br>So, this study helps us as an industry really focus in on a critical part of our communication mission \u2013 we need to align on by-product and sustainability messages to help consumers understand that acting on their preference to buy real leather is NOT bad for animals or the environment.<\/p><p><br>If we can educate them that purchasing real leather is the most environmentally friendly and sustainable option \u2013 we can unleash their buying power currently being held back by false fears of animal cruelty. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f05a6ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f05a6ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-688f542\" data-id=\"688f542\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>6 March 2025 Good News \/ Bad News for French Consumers &hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hant\/2025\/03\/06\/good-news-bad-news-for-french-consumers\/\">\u95b1\u8b80\u5168\u6587 <span class=\"screen-reader-text\">Good News \/ Bad News for French Consumers<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":50849,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-50857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-tc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Good News \/ Bad News for French Consumers - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hant\/2025\/03\/06\/good-news-bad-news-for-french-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good News \/ Bad News for French Consumers - APLF Limited\" \/>\n<meta property=\"og:description\" content=\"6 March 2025 Good News \/ Bad News for French Consumers &hellip; 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