{"id":50377,"date":"2025-02-26T02:38:21","date_gmt":"2025-02-26T02:38:21","guid":{"rendered":"https:\/\/www.aplf.com\/2025\/02\/26\/luxury-are-luxury-brands-paying-the-price-of-their-excessive-greed\/"},"modified":"2025-02-26T02:38:32","modified_gmt":"2025-02-26T02:38:32","slug":"luxury-are-luxury-brands-paying-the-price-of-their-excessive-greed","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hant\/2025\/02\/26\/luxury-are-luxury-brands-paying-the-price-of-their-excessive-greed\/","title":{"rendered":"Luxury &#8211; Are luxury brands paying the price of their excessive greed?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"50377\" data-post-id=\"50377\" data-obj-id=\"50377\" class=\"elementor elementor-50377 dce-elementor-post-50377 elementor-50360\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">26 February 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eaeb41 elementor-widget elementor-widget-heading\" data-id=\"0eaeb41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Luxury - Are luxury brands paying the price of their excessive greed?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89696d6 elementor-widget elementor-widget-image\" data-id=\"89696d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"714\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2025\/02\/image-24.jpeg\" class=\"attachment-large size-large wp-image-50363\" alt=\"\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2025\/02\/image-24.jpeg 600w, https:\/\/www.aplf.com\/wp-content\/uploads\/2025\/02\/image-24-420x500.jpeg 420w\" sizes=\"(max-width: 600px) 100vw, 600px\" style=\"width:100%;height:119%;max-width:600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5088f8a elementor-widget elementor-widget-text-editor\" data-id=\"5088f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Analysis on Linkedin by Jules Pastor<\/strong><\/p><p><br>Where high inflation has only been a common theme for basic necessity products in the last couple of years, it has been a common occurrence for the past decades in luxury. With the sector seemingly slowing down in 2024 and 2025, I thought it would be interesting to look at just by how much the price of luxury bags had increased relative to that of other consumer products. <\/p><p><br>Using the year of launch of each bag, their original retail price, and an inflation adjusting software, we calculated how much these bags would be worth today if their prices had increased at the same rate as other consumer goods and compared them to their current retail prices.<\/p><p><br>Here are the results:<\/p><p><br>Neverfull, Louis Vuitton:<\/p><ul><li>Original Retail Price: 500 \u20ac in 2012<\/li><li>Inflation Adjusted 2025: \u2248630 \u20ac<\/li><li>Current Retail Price: 1500\u20ac<\/li><li>Current to Inflation Adjusted Price Ratio: 2.4x<\/li><\/ul><p> <\/p><p>Saddle, Dior:<\/p><ul><li>Original Retail Price: \u22481000 \u20ac in 1999<\/li><li>Inflation Adjusted 2025: \u22481500 \u20ac<\/li><li>Current Retail Price: 4500\u20ac<\/li><li>Current to Inflation Adjusted Price Ratio: 3x<\/li><\/ul><p> <\/p><p>Birkin, Herm\u00e8s:<\/p><ul><li>Original Retail Price: \u22481500 \u20ac in 1984<\/li><li>Inflation Adjusted 2025: \u22483530 \u20ac<\/li><li>Current Retail Price: 9800\u20ac<\/li><li>Current to Inflation Adjusted Price Ratio: 2.8x<\/li><\/ul><p> <\/p><p>Timeless, Chanel:<\/p><ul><li>Original Retail Price: \u22481800 \u20ac in 1983<\/li><li>Inflation Adjusted 2025: \u22484800 \u20ac<\/li><li>Current Retail Price: \u224810600\u20ac<\/li><li>Current to Inflation Adjusted Price Ratio: 2.2x<\/li><\/ul><p> <\/p><p>Unsurprisingly, the fashion houses have raised prices faster than the rate of inflation over the life span of some of their most popular bags. What is shocking is the rate at which they have done so. There seems to be no distinction between historical models or more recent ones, with an average increase in price relative to inflation between 120% and 200%.  <\/p><p><br>Where the ever-increasing price of luxury goods may have helped increase brand revenue and allure to the consumer, it seems that for some this strategy may be coming back to haunt them. The 2024 financial results of both LVMH and Kering seem to indicate so, and although Herm\u00e8s seems to continue to sail through the storm, the rest of the luxury market has signs of cracks in the hull. <\/p><p><br>Do you think luxury houses will continue to increase the price of their most popular items, or will the recent results force them to slow down the pace?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f05a6ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f05a6ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-688f542\" data-id=\"688f542\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>26 February 2025 Luxury &#8211; Are luxury brands payin&hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hant\/2025\/02\/26\/luxury-are-luxury-brands-paying-the-price-of-their-excessive-greed\/\">\u95b1\u8b80\u5168\u6587 <span class=\"screen-reader-text\">Luxury &#8211; Are luxury brands paying the price of their excessive greed?<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":50363,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-50377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-tc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxury - Are luxury brands paying the price of their excessive greed? 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