{"id":45880,"date":"2024-10-02T08:10:26","date_gmt":"2024-10-02T08:10:26","guid":{"rendered":"https:\/\/www.aplf.com\/2024\/10\/02\/the-return-of-customer-choice\/"},"modified":"2024-10-02T08:10:38","modified_gmt":"2024-10-02T08:10:38","slug":"the-return-of-customer-choice","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hant\/2024\/10\/02\/the-return-of-customer-choice\/","title":{"rendered":"The Return of Customer Choice"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45880\" data-post-id=\"45880\" data-obj-id=\"45880\" class=\"elementor elementor-45880 dce-elementor-post-45880 elementor-45874\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">2 October 2024<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23791b0 elementor-widget elementor-widget-heading\" data-id=\"23791b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Return of Customer Choice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f282df elementor-widget elementor-widget-image\" data-id=\"7f282df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"342\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2024\/10\/image.jpeg\" class=\"attachment-full size-full wp-image-45877\" alt=\"\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2024\/10\/image.jpeg 600w, https:\/\/www.aplf.com\/wp-content\/uploads\/2024\/10\/image-500x285.jpeg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" style=\"width:100%;height:57%;max-width:600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3baaeb8 elementor-widget elementor-widget-text-editor\" data-id=\"3baaeb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Is it Leather writes on LinkedIn: With fingers crossed it looks like we may begin to emerge from this most backward era in consumerism ever, where retailers, governments and activists have been dictating to consumers what they want and need\u2026instead of listening and letting customers define it for themselves.<\/p>\n<p>More and more we see corporations beginning to backtrack from decisions made in a vacuum from what their target market wants and needs and begin to steer the ship back toward the actual wants and desires of their customers.<\/p>\n<p>Whether it\u2019s companies like Ford, Harley Davison, Lowes, John Deere, Tractor Supply or Jack Daniel\u2019s publicly stepping away from DEI initiatives. Or whether it\u2019s General Motors, Mercedes, VW, Ford, and Jaguar switching the course on their push toward \u201call electric,\u201d there is definitely a shift back to consumer-focused marketing going on.<\/p>\n<p>This is not a debate on the pros and cons of DEI or Electric Vehicles \u2013 as there are important and positive elements to each of these topics. The point is these plans were put into place without consumer input, without regard to consumer want and need \u2013 which as a retailer should be the holy grail.<\/p>\n<p>This shift is even starting to occur with leather \u2013 as we see GM now adding leather back into EV\u2019s because customers want it. We see and hear leather being added back in to models across the automotive spectrum \u2013 while not at the pace the leather industry is hoping for, it\u2019s an awesome start to a shift that we hope continues to grow. And why shouldn\u2019t it\u2026as studies show more than 80% of automotive consumers in the U.S. and China not only want real leather but are willing to pay additional for it!<\/p>\n<p>Hello? Satisfying your customers\u2019 wants and needs while increasing your revenue sounds like a no-brainer. Congratulations to the corporate world for re-establishing customer is king\u2026and realizing where the real power of purchase lies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-75d80fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75d80fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c00671\" data-id=\"1c00671\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19eb4bc elementor-widget elementor-widget-spacer\" data-id=\"19eb4bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2 October 2024 The Return of Customer Choice Is it Leat&hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hant\/2024\/10\/02\/the-return-of-customer-choice\/\">\u95b1\u8b80\u5168\u6587 <span class=\"screen-reader-text\">The Return of Customer Choice<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":45877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-45880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-tc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Return of Customer Choice - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hant\/2024\/10\/02\/the-return-of-customer-choice\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Return of Customer Choice - APLF Limited\" \/>\n<meta property=\"og:description\" content=\"2 October 2024 The Return of Customer Choice Is it Leat&hellip; 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