{"id":42818,"date":"2024-04-18T00:58:13","date_gmt":"2024-04-18T00:58:13","guid":{"rendered":"https:\/\/www.aplf.com\/2024\/04\/18\/luxury-product-scarcity-strategy-suits-hermes\/"},"modified":"2024-04-18T00:58:25","modified_gmt":"2024-04-18T00:58:25","slug":"luxury-product-scarcity-strategy-suits-hermes","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hant\/2024\/04\/18\/luxury-product-scarcity-strategy-suits-hermes\/","title":{"rendered":"Luxury &#8211; Product scarcity strategy suits Herm\u00e8s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42818\" data-post-id=\"42818\" data-obj-id=\"42818\" class=\"elementor elementor-42818 dce-elementor-post-42818 elementor-42807\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">18 April 2024<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23791b0 elementor-widget elementor-widget-heading\" data-id=\"23791b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Luxury - Product scarcity strategy suits Herm\u00e8s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0170831 elementor-widget elementor-widget-image\" data-id=\"0170831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"437\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2024\/04\/image-15.jpg\" class=\"attachment-full size-full wp-image-42810\" alt=\"\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2024\/04\/image-15.jpg 600w, https:\/\/www.aplf.com\/wp-content\/uploads\/2024\/04\/image-15-500x364.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" style=\"width:100%;height:72.83%;max-width:600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1247bf6 elementor-widget elementor-widget-text-editor\" data-id=\"1247bf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #008080;\">Image shows business management students visiting a Herm\u00e8s store in Cannes.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb7e5d elementor-widget elementor-widget-text-editor\" data-id=\"4eb7e5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analyst at Citigroup and seasoned commentator on the luxury sector Thomas Chauvet has said that Herm\u00e8s is on course to take its annual revenues from \u20ac13.4 billion in 2023 to more than \u20ac20 billion in 2027. By <a href=\"https:\/\/leatherbiz.com\/\" target=\"_blank\" rel=\"noopener\">Leatherbiz<\/a>.<\/p>\n<p>He pointed out in a note that the Louis Vuitton brand, the flagship brand of larger group LVMH, had gone past the \u20ac20 billion milestone in 2022. But he said that Herm\u00e8s could even overtake Louis Vuitton in the years ahead.<\/p>\n<p>His analysis of share-price increases so far this year reveals an average for the luxury sector of 6.8%. The increase at LVMH is ahead of this at 8%, but over the same period Herm\u00e8s\u2019s share price has gained 20%.<\/p>\n<p>He said that Herm\u00e8s\u2019s business model was driven by scarcity and that this helped set the group apart.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c5bbb6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5bbb6e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-789ce6c\" data-id=\"789ce6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19eb4bc elementor-widget elementor-widget-spacer\" data-id=\"19eb4bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>18 April 2024 Luxury &#8211; Product scarcity strategy &hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hant\/2024\/04\/18\/luxury-product-scarcity-strategy-suits-hermes\/\">\u95b1\u8b80\u5168\u6587 <span class=\"screen-reader-text\">Luxury &#8211; Product scarcity strategy suits Herm\u00e8s<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":42810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-42818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-tc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxury - Product scarcity strategy suits Herm\u00e8s - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hant\/2024\/04\/18\/luxury-product-scarcity-strategy-suits-hermes\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury - Product scarcity strategy suits Herm\u00e8s - APLF Limited\" \/>\n<meta property=\"og:description\" content=\"18 April 2024 Luxury &#8211; 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