{"id":28617,"date":"2023-01-13T01:57:12","date_gmt":"2023-01-13T01:57:12","guid":{"rendered":"https:\/\/www.aplf.com\/2023\/01\/13\/united-states-of-america-us-to-review-and-update-green-guides-to-avoid-greenwashing-scam\/"},"modified":"2023-01-13T01:57:20","modified_gmt":"2023-01-13T01:57:20","slug":"united-states-of-america-us-to-review-and-update-green-guides-to-avoid-greenwashing-scam","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hant\/2023\/01\/13\/united-states-of-america-us-to-review-and-update-green-guides-to-avoid-greenwashing-scam\/","title":{"rendered":"United States of America &#8211; US to review and update Green Guides to avoid &#8216;greenwashing&#8217; scam"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28617\" data-post-id=\"28617\" data-obj-id=\"28617\" class=\"elementor elementor-28617 dce-elementor-post-28617 elementor-28600\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>13 January 2023<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f231751 elementor-widget elementor-widget-heading\" data-id=\"f231751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\">United States of America - US to review and update Green Guides to avoid 'greenwashing' scam<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08a724 elementor-widget elementor-widget-text-editor\" data-id=\"a08a724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The US Federal Trade Commission (FTC), dedicated to promoting consumer rights, will update its recommendations on environmental marketing. The focus is on eliminating practices considered &#8216;greenwashing&#8217;. Report by <a href=\"http:\/\/www.cueroamerica.info\/\" target=\"_blank\" rel=\"noopener\">CueroAm\u00e9rica<\/a>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-28601\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2023\/01\/Chelsea-Murtha-AAFA-director-of-sustainability..jpg\" alt=\"\" width=\"300\" height=\"300\" \/><br \/>\n<span style=\"color: #008080;\">Chelsea Murtha, AAFA Director of Sustainability<\/span><\/p>\n<p>First published in 1992, the FTC&#8217;s &#8216;green guides&#8217; were created so that companies would have clear guidelines on how to conduct environmental marketing and consumers could access clear and accurate information.<\/p>\n<p>The last update of these recommendations was made in 2012. For this reason and given the incorporation of new technologies in the textile industry, the world of fashion is a bit adrift in terms of ways to promote eco-friendly products.<\/p>\n<p>The decision to update the guides came after a group of consumers and several organizations called for the update, and the FTC decided to ask consumers to provide their comments and experiences. Lina Khan, chairwoman of the FTC, explained that &#8220;false promises (in environmental marketing) can distort the market and harm trusted businesses.&#8221;<\/p>\n<p>Applicants include the American Chemistry Council, Politically In Fashion group and apparel industry associations such as The American Apparel and Footwear Association (AAFA). Commenting on this, Chelsea Murtha, AAFA&#8217;s director of sustainability, noted that having &#8220;rbust guidelines on greenwashing would be beneficial to both consumers and businesses.&#8221;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-516b9ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"516b9ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6081fe\" data-id=\"b6081fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d853ad elementor-widget elementor-widget-spacer\" data-id=\"8d853ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>13 January 2023 United States of America &#8211; US to &hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hant\/2023\/01\/13\/united-states-of-america-us-to-review-and-update-green-guides-to-avoid-greenwashing-scam\/\">\u95b1\u8b80\u5168\u6587 <span class=\"screen-reader-text\">United States of America &#8211; US to review and update Green Guides to avoid &#8216;greenwashing&#8217; scam<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-28617","post","type-post","status-publish","format-standard","hentry","category-industry-news-tc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>United States of America - US to review and update Green Guides to avoid &#039;greenwashing&#039; scam - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hant\/2023\/01\/13\/united-states-of-america-us-to-review-and-update-green-guides-to-avoid-greenwashing-scam\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"United States of America - US to review and update Green Guides to avoid &#039;greenwashing&#039; 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