{"id":28595,"date":"2023-01-12T02:16:26","date_gmt":"2023-01-12T02:16:26","guid":{"rendered":"https:\/\/www.aplf.com\/2023\/01\/12\/leatherbiz-market-intelligence-the-1m-question\/"},"modified":"2023-01-12T02:16:34","modified_gmt":"2023-01-12T02:16:34","slug":"leatherbiz-market-intelligence-the-1m-question","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hant\/2023\/01\/12\/leatherbiz-market-intelligence-the-1m-question\/","title":{"rendered":"Leatherbiz Market Intelligence &#8211; The $1m question"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28595\" data-post-id=\"28595\" data-obj-id=\"28595\" class=\"elementor elementor-28595 dce-elementor-post-28595 elementor-28578\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>12 January 2023<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f231751 elementor-widget elementor-widget-heading\" data-id=\"f231751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\">Leatherbiz Market Intelligence - The $1m question<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08a724 elementor-widget elementor-widget-text-editor\" data-id=\"a08a724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our first <a href=\"https:\/\/leatherbiz.com\/\" target=\"_blank\" rel=\"noopener\">Leatherbiz<\/a> Market Intelligence report of 2023 went live in the Intelligence section of the website on January 10. Here, the newsletter raises what it calls \u201cthe $1 million question\u201d for the leather pipeline: what must be done to make consumers turn to leather again and demand it as a material of choice in end products?<\/p>\n<p>\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-28579\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2023\/01\/image-13-500x333.jpg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2023\/01\/image-13-500x333.jpg 500w, https:\/\/www.aplf.com\/wp-content\/uploads\/2023\/01\/image-13.jpg 540w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>\u00a0<\/p>\n<p>Its hard-hitting message is that labelling and certification initiatives and the work of industry campaigns have yet to deliver extra demand. Its insistence is that messages that hammer home to consumers the added benefits that they can have from choosing leather are the ones that will have the biggest impact.<\/p>\n<p>\u201cIf you want to make leather fashionable again, you have to reach the consumer through function and benefit,\u201d it says. \u201cBenefit, benefit, benefit! That is the only thing that sets leather apart from copies and alternatives. Additional benefits in relation to price are the motto: warmer, drier, more comfortable, more durable or whatever else companies may think of.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-516b9ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"516b9ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6081fe\" data-id=\"b6081fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d853ad elementor-widget elementor-widget-spacer\" data-id=\"8d853ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>12 January 2023 Leatherbiz Market Intelligence &#8211; &hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hant\/2023\/01\/12\/leatherbiz-market-intelligence-the-1m-question\/\">\u95b1\u8b80\u5168\u6587 <span class=\"screen-reader-text\">Leatherbiz Market Intelligence &#8211; The $1m question<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-28595","post","type-post","status-publish","format-standard","hentry","category-industry-news-tc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leatherbiz Market Intelligence - The $1m question - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hant\/2023\/01\/12\/leatherbiz-market-intelligence-the-1m-question\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leatherbiz Market Intelligence - The $1m question - APLF Limited\" \/>\n<meta property=\"og:description\" content=\"12 January 2023 Leatherbiz Market Intelligence &#8211; 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