{"id":23779,"date":"2022-08-25T11:34:06","date_gmt":"2022-08-25T03:34:06","guid":{"rendered":"https:\/\/www.aplf.com\/2022\/08\/25\/e-commerce-far-reaching-tie-up-between-farfetch-and-richemont\/"},"modified":"2022-08-25T11:34:13","modified_gmt":"2022-08-25T03:34:13","slug":"e-commerce-far-reaching-tie-up-between-farfetch-and-richemont","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hant\/2022\/08\/25\/e-commerce-far-reaching-tie-up-between-farfetch-and-richemont\/","title":{"rendered":"E-Commerce – Far-reaching tie-up between Farfetch and Richemont"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tLuxury group Richemont has announced a series of agreements with online retail platform Farfetch, writes Leatherbiz<\/a>.\r\n\r\n\"\"\r\nDunhill<\/span>\r\n\r\nAs part of the new set-ups, Richemont\u2019s brands, which include Delvaux, Cartier, Chlo\u00e9, Dunhill and Montblanc, will open \u201ce-concessions\u201d on the Farfetch platform. The partners said this would allow the Swiss group\u2019s brands to \u201cadvance the development of innovative omnichannel services and technology solutions in the most financially efficient way\u201d and, at the same time, further enhance Farfetch\u2019s offering.\r\n\r\nRichemont is already the owner of an online fashion and luxury portal, Yoox Net-A-Porter (YNAP), which it acquired in 2018. As part of the new agreement, though, it will sell a 47.5% stake in YNAP to Farfetch. In parallel, Symphony Global, one of the investment vehicles of Emirati entrepreneur Mohamed Alabbar, is acquiring a 3.2% stake in YNAP.\r\n\r\nSymphony Global\u2019s involvement means there will be no controlling shareholder of YNAP, but the deal also includes options for Farfetch to acquire the remaining shares in YNAP at any time in the next five years.\r\n\r\nYNAP will move onto Farfetch\u2019s technology platform \u201cto facilitate its shift towards a hybrid retail-marketplace model\u201d, Richemont said.\r\n\r\nCommenting on the deal, Richemont chief executive, Johann Rupert, said it would take the Swiss group further along the road of building \u201can independent, neutral online platform for the luxury industry that would be highly attractive to luxury brands and their discerning clientele\u201d.\r\n\r\nHe said he had first spoken of his ambition to establish such a platform in 2015. He added: \u201cWe knew back then that if we wished to control our own destiny and protect the uniqueness of the luxury industry as it became digitalised, we would need to collaborate as the task was too big to undertake on our own.\u201d\r\n\r\nFarfetch founder, Jos\u00e9 Neves, said the new partnership represented a step-change in the platform\u2019s strategy regarding luxury brands. He explained that luxury accounts for only 3% of Farfetch sales at the moment but that the company sees substantial potential growth in sales of luxury products.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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25 Aug 2022 E-Commerce – Far-reaching tie-up betw… \u95b1\u8b80\u5168\u6587 E-Commerce – Far-reaching tie-up between Farfetch and Richemont<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-23779","post","type-post","status-publish","format-standard","hentry","category-industry-news-tc","entry"],"yoast_head":"\nE-Commerce - Far-reaching tie-up between Farfetch and Richemont - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hant\/2022\/08\/25\/e-commerce-far-reaching-tie-up-between-farfetch-and-richemont\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce - 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