{"id":20590,"date":"2022-05-13T09:58:49","date_gmt":"2022-05-13T01:58:49","guid":{"rendered":"https:\/\/www.aplf.com\/2022\/05\/13\/manufacturing-supply-issues-affect-adidas-in-first-quarter\/"},"modified":"2022-05-13T09:58:54","modified_gmt":"2022-05-13T01:58:54","slug":"manufacturing-supply-issues-affect-adidas-in-first-quarter","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hant\/2022\/05\/13\/manufacturing-supply-issues-affect-adidas-in-first-quarter\/","title":{"rendered":"Manufacturing – Supply issues affect Adidas in first quarter"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tIn the first quarter of the current financial year, Adidas\u2019 results show top-line growth reduced by \u20ac400 million due to supply chain issues, reports ILM<\/a>.\r\n\r\n\"\"\r\n\r\nThe company reported that currency-neutral sales were down 3% in the quarter. In light of the supply chain problems, Adidas focused its strategy on direct-to-consumer sales, growing revenues by 1% over 2021 and 33% over 2020.\r\n\r\nDespite ongoing issues, including the effects of lockdowns in Greater China, Adidas reported achieving double-digit revenue growth in the first quarter in North America (13%) and Latin America (38%).\r\n\r\nSales in EMEA were impacted most by supply shortages but, nevertheless, revenue grew by 9% in this region.\r\n\r\nLooking forward to the full 2022 results, Adidas confirmed that it expects currency-neutral revenues to increase between 11 and 13%.\r\n\r\n\u201cIn the first quarter, consumer demand for our brand and products was strong in all Western markets. Our combined sales in North America, EMEA and Latin America grew at a double-digit rate. Backed by an exceptionally strong wholesale order book and relentless focus on driving growth in our own DTC (direct to consumer) channels, we expect this positive development to continue for the rest of the year,\u201d said CEO Kasper Rorsted.\r\n\r\n\u201cIn the East, we will return to growth in Asia-Pacific in the second quarter, while we expect the challenging market environment in Greater China to continue. With strong double-digit growth in the vast majority of our markets, representing more than 80% of our business, we are well-positioned for success in 2022.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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13 May 2022 Mexico – Automotive is now consuming … \u95b1\u8b80\u5168\u6587 Manufacturing – Supply issues affect Adidas in first quarter<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-20590","post","type-post","status-publish","format-standard","hentry","category-industry-news-tc","entry"],"yoast_head":"\nManufacturing - Supply issues affect Adidas in first quarter - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hant\/2022\/05\/13\/manufacturing-supply-issues-affect-adidas-in-first-quarter\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manufacturing - 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