{"id":13377,"date":"2022-02-08T05:56:23","date_gmt":"2022-02-08T01:56:23","guid":{"rendered":"https:\/\/www.aplf.com\/2022\/02\/08\/back-to-leather-the-new-trussardi-focuses-on-accessories\/"},"modified":"2022-02-08T05:56:25","modified_gmt":"2022-02-08T01:56:25","slug":"back-to-leather-the-new-trussardi-focuses-on-accessories","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hant\/2022\/02\/08\/back-to-leather-the-new-trussardi-focuses-on-accessories\/","title":{"rendered":"Back to leather &#8211; The new Trussardi focuses on accessories"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13377\" data-post-id=\"13377\" data-obj-id=\"13377\" class=\"elementor elementor-13377 dce-elementor-post-13377 elementor-13366\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>8 February 2022<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f231751 elementor-widget elementor-widget-heading\" data-id=\"f231751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\">Back to leather - The new Trussardi focuses on accessories<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08a724 elementor-widget elementor-widget-text-editor\" data-id=\"a08a724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new Trussardi keeps leather in the DNA. Born as a laboratory of leather gloves, after 111 years of existence the brand binds its future to leather goods and footwear. Since 2019 it controls Trussardi the Italian private equity fund QuattroR. The brand, in the midst of reorganization, presents itself on February 26 with the first show signed by creative directors Serhat I\u015f\u0131k and Benjamin A. Huseby. CEO Sebastian Suhl explains the new course of the greyhound. Report by <a href=\"https:\/\/www.laconceria.it\/en\/\" target=\"_blank\" rel=\"noopener\">La Conceria<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-13369\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2022\/02\/image_back.jpg\" alt=\"\" width=\"500\" height=\"233\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2022\/02\/image_back.jpg 540w, https:\/\/www.aplf.com\/wp-content\/uploads\/2022\/02\/image_back-500x233.jpg 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>\u00a0<\/p>\n<p><strong>The shares of the business<\/strong><br \/>Clothing is worth 50% of Trussardi&#8217;s business. Accessories and other product categories generate the other half. \u201cWe expect growth in all categories, but in particular in leather goods &#8211; Suhl told MFF -. We also want to bet on footwear &#8220;. The CEO reiterated the concept with WWD: \u201cTrussardi has a very high reputation, as it represents leather goods in the collective memory\u201d.<\/p>\n<p><strong>The team<\/strong><br \/>Suhl is building the design, digital, marketing and management teams. It has revisited the logo, deleted the second lines, focused on online and cut the franchise stores in China. The CEO does not disclose the volume of sales but said that 2021 &#8221; has not gone badly &#8220;, especially in the second half. Among the reference markets are Italy, some European countries and Russia. \u201cWe are now looking at markets where we are not distributed, such as Germany, France, England, Spain and Asia\u201d. Trussardi wants to become \u201ca young and more accessible, elegant and timeless brand, not classic, but modern\u201d.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-516b9ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"516b9ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6081fe\" data-id=\"b6081fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d853ad elementor-widget elementor-widget-spacer\" data-id=\"8d853ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>8 February 2022 Back to leather &#8211; The new Trussar&hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hant\/2022\/02\/08\/back-to-leather-the-new-trussardi-focuses-on-accessories\/\">\u95b1\u8b80\u5168\u6587 <span class=\"screen-reader-text\">Back to leather &#8211; The new Trussardi focuses on accessories<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-13377","post","type-post","status-publish","format-standard","hentry","category-industry-news-tc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Back to leather - The new Trussardi focuses on accessories - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hant\/2022\/02\/08\/back-to-leather-the-new-trussardi-focuses-on-accessories\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back to leather - The new Trussardi focuses on accessories - APLF Limited\" \/>\n<meta property=\"og:description\" content=\"8 February 2022 Back to leather &#8211; 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