{"id":6329,"date":"2021-10-28T02:24:44","date_gmt":"2021-10-28T02:24:44","guid":{"rendered":"http:\/\/www.aplf.com\/2021\/10\/28\/green-comes-in-every-color-crocs-introduces-new-bio-based-croslite-material-to-lower-carbon-footprint-of-its-iconic-footwear\/"},"modified":"2021-10-28T02:24:44","modified_gmt":"2021-10-28T02:24:44","slug":"green-comes-in-every-color-crocs-introduces-new-bio-based-croslite-material-to-lower-carbon-footprint-of-its-iconic-footwear","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hans\/2021\/10\/28\/green-comes-in-every-color-crocs-introduces-new-bio-based-croslite-material-to-lower-carbon-footprint-of-its-iconic-footwear\/","title":{"rendered":"Green Comes in Every Color: Crocs Introduces New Bio-Based Croslite\u2122 Material to Lower Carbon Footprint of its Iconic Footwear"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6329\" data-post-id=\"6329\" data-obj-id=\"6329\" class=\"elementor elementor-6329 dce-elementor-post-6329 elementor-3979\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>23 September 2021<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f231751 elementor-widget elementor-widget-heading\" data-id=\"f231751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Green Comes in Every Color: Crocs Introduces New Bio-Based Croslite\u2122 Material to Lower Carbon Footprint of its Iconic Footwear<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08a724 elementor-widget elementor-widget-text-editor\" data-id=\"a08a724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>This is the company&#8217;s first major milestone announcement in its commitment to become a net zero brand by 2030.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3982 size-full\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/09\/Pic-_1_carbon.jpg\" alt=\"\" width=\"400\" height=\"397\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/09\/Pic-_1_carbon.jpg 400w, https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/09\/Pic-_1_carbon-300x298.jpg 300w, https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/09\/Pic-_1_carbon-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/em><\/p>\n<p>At 3.94 kg CO2 eq. per pair of Classic Clogs, Crocs\u2122 shoes already have a low carbon footprint today. As part of its broader sustainability efforts, the company is targeting a 50 percent reduction in its carbon footprint per pair of Crocs\u2122 shoes by 2030* as part of its overall commitment to becoming a net zero brand.<\/p>\n<p>What sets Crocs apart is that with the introduction of this new bio-based Croslite\u2122, the brand is uniquely positioned to create lower carbon footprint footwear by modifying its existing iconic product as opposed to creating a new and separate sustainable line. The result is a shoe that looks, feels and functions exactly like the Crocs consumers know and love, but with less emissions.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3985 size-full\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/09\/Pic-2_carbon.jpg\" alt=\"\" width=\"400\" height=\"300\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/09\/Pic-2_carbon.jpg 400w, https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/09\/Pic-2_carbon-300x225.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>In partnership with Dow\u00ae, a global materials science company, this &#8220;shoe of the future&#8221; incorporates new ECOLIBRIUM\u2122 Technology that transforms sustainably sourced waste and byproducts into a shoe that has all the comfort you expect from Crocs, but with far less carbon. Crocs is the first footwear brand to go-to-market with this new technology. More information about ECOLIBRIUM\u2122 Technology can be found by visiting <a href=\"http:\/\/www.dow.com\/sustainablefootwear\">www.dow.com\/sustainablefootwear<\/a>.<\/p>\n<p>&#8220;At Crocs, we recognize the important role companies play in creating a world where everyone is comfortable in their own shoes,&#8221; said Crocs CEO Andrew Rees. &#8220;By starting with our iconic product, backed by a first-to-market solution, we&#8217;re taking a bold step forward to create lower carbon footprint footwear while making it inherently simple for our partners and consumers to join us on our journey to net zero.&#8221;<\/p>\n<p>This new bio-based material will be used in shoes that incorporate Crocs&#8217; proprietary Croslite\u2122 material, including within the brand&#8217;s line of Classic silhouettes. Hitting shelves around the world beginning in early 2022, the only decision consumers and partners will have to make is &#8216;what coors should I get?&#8217;<\/p>\n<p>In July of 2021, Crocs announced its commitment to become a net zero company by 2030, noting the commitment will address the entire value chain. In addition to introducing bio-based Croslite\u2122 and becoming a 100 percent vegan brand by the end of 2021, Crocs is exploring sustainable alternatives for its packaging and working on ways to give Crocs\u2122 shoes a second life through consumer-led donations, recycling and re-commerce programs.<\/p>\n<p>Crocs will also invest in resource use, including transitioning to renewably sourced energy in its offices and distribution centers. In addition to reduction efforts across the entire value chain, Crocs will purchase carbon credits to offset any remaining emissions, leveraging the most impactful sources available.<\/p>\n<p>To learn more about how Crocs is taking action to create a more comfortable world, visit <a href=\"https:\/\/www.crocs.com\/crocs-purpose.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.crocs.com\/crocs-purpose.html<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-516b9ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"516b9ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6081fe\" data-id=\"b6081fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d853ad elementor-widget elementor-widget-spacer\" data-id=\"8d853ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>23 September 2021 Green Comes in Every Color: Crocs Int&hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hans\/2021\/10\/28\/green-comes-in-every-color-crocs-introduces-new-bio-based-croslite-material-to-lower-carbon-footprint-of-its-iconic-footwear\/\">\u7ee7\u7eed\u9605\u8bfb<span class=\"screen-reader-text\">Green Comes in Every Color: Crocs Introduces New Bio-Based Croslite\u2122 Material to Lower Carbon Footprint of its Iconic Footwear<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-6329","post","type-post","status-publish","format-standard","hentry","category-industry-news-sc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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