{"id":5915,"date":"2021-10-26T02:23:09","date_gmt":"2021-10-26T02:23:09","guid":{"rendered":"http:\/\/www.aplf.com\/2021\/10\/26\/leather-misnomers-stop-circulating-disinformation\/"},"modified":"2021-10-26T02:23:10","modified_gmt":"2021-10-26T02:23:10","slug":"leather-misnomers-stop-circulating-disinformation","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hans\/2021\/10\/26\/leather-misnomers-stop-circulating-disinformation\/","title":{"rendered":"Leather Misnomers &#8211; Stop circulating disinformation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5915\" data-post-id=\"5915\" data-obj-id=\"5915\" class=\"elementor elementor-5915 dce-elementor-post-5915 elementor-5752\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>25 October 2021<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f231751 elementor-widget elementor-widget-heading\" data-id=\"f231751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leather Misnomers - Stop circulating disinformation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08a724 elementor-widget elementor-widget-text-editor\" data-id=\"a08a724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.linkedin.com\/in\/stephaniebui\/\" target=\"_blank\" rel=\"noopener\">St\u00e9phanie Bui<\/a>, a freelance fashion writer based in Paris writes: I will not quote her. A brand has just launched its press campaign today. To the attention of brands whose innovation is also positioned on alternatives to leather: could you please stop using the erroneous expression &#8220;vegan leather&#8221; in your press releases?\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5755\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/10\/image_misnomers.jpg\" alt=\"\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/10\/image_misnomers.jpg 400w, https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/10\/image_misnomers-300x300.jpg 300w, https:\/\/www.aplf.com\/wp-content\/uploads\/2021\/10\/image_misnomers-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>\u00a0<\/p>\n<p>Because the use of the word &#8220;leather&#8221; is framed by a decree dating from 2010.<\/p>\n<p>\u00a0<\/p>\n<p>Either the leather product presented is leather, and it is called &#8220;leather&#8221;,<\/p>\n<p>\u00a0<\/p>\n<p>Either the alternative to the leather presented turns out to be a mix of plastic with something else and therefore it is up to your team to find an expression as close as possible to reality &#8211; which makes you dream \u2013 as it is toxic plastic..\u2026..<\/p>\n<p>\u00a0<\/p>\n<p>\u2026..Or the product presented is shaped in a new material whose composition information is welcome and accurate<\/p>\n<p>\u00a0<\/p>\n<p>So, let&#8217;s stop the circulation of disinformation on this subject&#8230;\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-516b9ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"516b9ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6081fe\" data-id=\"b6081fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d853ad elementor-widget elementor-widget-spacer\" data-id=\"8d853ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>25 October 2021 Leather Misnomers &#8211; Stop circulat&hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hans\/2021\/10\/26\/leather-misnomers-stop-circulating-disinformation\/\">\u7ee7\u7eed\u9605\u8bfb<span class=\"screen-reader-text\">Leather Misnomers &#8211; Stop circulating disinformation<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-5915","post","type-post","status-publish","format-standard","hentry","category-industry-news-sc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leather Misnomers - Stop circulating disinformation - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hans\/2021\/10\/26\/leather-misnomers-stop-circulating-disinformation\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leather Misnomers - Stop circulating disinformation - APLF Limited\" \/>\n<meta property=\"og:description\" content=\"25 October 2021 Leather Misnomers &#8211; 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