{"id":49295,"date":"2025-02-05T06:47:41","date_gmt":"2025-02-05T06:47:41","guid":{"rendered":"https:\/\/www.aplf.com\/2025\/02\/05\/ultra-does-not-mean-a-better-leather\/"},"modified":"2025-02-05T06:47:52","modified_gmt":"2025-02-05T06:47:52","slug":"ultra-does-not-mean-a-better-leather","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hans\/2025\/02\/05\/ultra-does-not-mean-a-better-leather\/","title":{"rendered":"&#8220;Ultra&#8221; Does Not Mean A Better Leather!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"49295\" data-post-id=\"49295\" data-obj-id=\"49295\" class=\"elementor elementor-49295 dce-elementor-post-49295 elementor-49267\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">5 February 2025<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23791b0 elementor-widget elementor-widget-heading\" data-id=\"23791b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Words can make \u201creal\u201d into #fake# in a few letters<br><br>\"Ultra\" Does Not Mean A Better Leather!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3e2d7 elementor-widget elementor-widget-image\" data-id=\"6e3e2d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2025\/02\/image-2.jpeg\" class=\"attachment-large size-large wp-image-49269\" alt=\"\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2025\/02\/image-2.jpeg 600w, https:\/\/www.aplf.com\/wp-content\/uploads\/2025\/02\/image-2-500x500.jpeg 500w, https:\/\/www.aplf.com\/wp-content\/uploads\/2025\/02\/image-2-300x300.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" style=\"width:100%;height:100%;max-width:600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45df00e elementor-widget elementor-widget-text-editor\" data-id=\"45df00e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Is it leather? Writes on LinkedIn: So, what do words mean, actually? In our world, we are using a lot more words as adjectives rather than nouns &#8211; descriptors rather than facts.<\/p>\n<p>Take, for instance, Tapis Corporation&#8217;s term \u201cUltraleather.\u201d Here, they have created and trademarked a new word that combines an adjective and a noun\u2014essentially making reality whatever they want it to be!<\/p>\n<p>\u201cUltra\u201d according to the dictionary, means \u201cto surpass or exceed.\u201d So Ultra Leather would simply be leather that exceeds normality. A leather of greatness or leather beyond its traditional self.<\/p>\n<p>But none of this is true in this case \u2013 and so Tapis just invented its own word. Ultraleather by Tapis is a fake, plastic material meant to look like real leather but delivers its buyers a more cost-efficient and lightweight alternative. Its characteristics pale in comparison to the real thing \u2013 as all \u201cfake\u201d products do. But it\u2019s the company\u2019s word choice and marketing scheme that truly needs to be called out.<\/p>\n<p>We need to put a stake in the ground on what is meant when using the word \u201cleather.\u201d We need to call for the end of intentional deception by companies like Tapis, who invoke the word \u201cleather\u201d to capture its allure but then add a descriptor that takes it from real to fake in a matter of a few letters.<\/p>\n<p>It\u2019s false advertising, and it should be illegal. But until we as an industry stand up and make noise, these descriptors and greenwashed terms will continue to erode the value of real leather both in the marketplace and in consumers&#8217; minds.<\/p>\n<p>I\u2019ve sent an email to Tapis (<a href=\"mailto:info@tapiscorp.com\" target=\"_blank\" rel=\"noopener\">info@tapiscorp.com<\/a>) asking them to stop using the term \u201cLeather\u201d on fake materials. One voice is a start \u2013 I\u2019d encourage you to send one, too!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f05a6ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f05a6ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-688f542\" data-id=\"688f542\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>5 February 2025 Words can make \u201creal\u201d into #fake# in a &hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hans\/2025\/02\/05\/ultra-does-not-mean-a-better-leather\/\">\u7ee7\u7eed\u9605\u8bfb<span class=\"screen-reader-text\">&#8220;Ultra&#8221; Does Not Mean A Better Leather!<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":49269,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-49295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-sc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Ultra&quot; Does Not Mean A Better Leather! 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