{"id":48248,"date":"2025-01-08T09:59:54","date_gmt":"2025-01-08T09:59:54","guid":{"rendered":"https:\/\/www.aplf.com\/2025\/01\/08\/retail-nike-hits-market-with-savage-discounts\/"},"modified":"2025-01-08T10:00:05","modified_gmt":"2025-01-08T10:00:05","slug":"retail-nike-hits-market-with-savage-discounts","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hans\/2025\/01\/08\/retail-nike-hits-market-with-savage-discounts\/","title":{"rendered":"Retail &#8211; Nike hits market with savage discounts"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48248\" data-post-id=\"48248\" data-obj-id=\"48248\" class=\"elementor elementor-48248 dce-elementor-post-48248 elementor-48244\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">8 January 2025<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23791b0 elementor-widget elementor-widget-heading\" data-id=\"23791b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Retail - Nike hits market with savage discounts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849339b elementor-widget elementor-widget-image\" data-id=\"849339b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"398\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2025\/01\/Image-8.jpeg\" class=\"attachment-large size-large wp-image-48246\" alt=\"\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2025\/01\/Image-8.jpeg 600w, https:\/\/www.aplf.com\/wp-content\/uploads\/2025\/01\/Image-8-500x332.jpeg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" style=\"width:100%;height:66.33%;max-width:600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e90803 elementor-widget elementor-widget-text-editor\" data-id=\"6e90803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;During one of the busiest shopping weekends of the year, Nike was the only brand to have a 30% discount on most of its footwear at Macy&#8217;s famous Herald Square location in New York City.<\/p>\n<p>Nike is in a race for cash. Chief Executive Officer Elliott Hill said after he took over in October that his priority was clearing out inventory. The company is slashing prices on its website so aggressively that it is not only risking its own holiday sales but also weighing on its retail partners. The sneaker giant Thursday reported its third consecutive quarterly sales decline\u2014a 9% drop in currency-neutral revenue from a year earlier.<\/p>\n<p>Its profits fell 10% in the quarter ended Nov. 30 from the year-earlier period. Hill, a Nike veteran who returned to lead a comeback, shared details Thursday on his plan. The company is investing more in marketing, mending relationships with retail partners and returning its focus to sports, he said. Executives warned that some of these moves could hurt Nike\u2019s financial results in the short term. They warned that Nike\u2019s revenue could decline in the current quarter by more than 10% and that the drop could be even steeper in the following quarter. \u201cThis isn\u2019t going to be easy, but we\u2019re ready for the challenge,\u201d Hill said Thursday on a call with analysts.&#8221;<\/p>\n<p><strong>Source: The Wall Street Journal<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f05a6ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f05a6ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-688f542\" data-id=\"688f542\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>8 January 2025 Retail &#8211; Nike hits market with sav&hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hans\/2025\/01\/08\/retail-nike-hits-market-with-savage-discounts\/\">\u7ee7\u7eed\u9605\u8bfb<span class=\"screen-reader-text\">Retail &#8211; Nike hits market with savage discounts<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":48246,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-48248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-sc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail - Nike hits market with savage discounts - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hans\/2025\/01\/08\/retail-nike-hits-market-with-savage-discounts\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail - Nike hits market with savage discounts - APLF Limited\" \/>\n<meta property=\"og:description\" content=\"8 January 2025 Retail &#8211; 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