{"id":48200,"date":"2025-01-08T01:20:53","date_gmt":"2025-01-08T01:20:53","guid":{"rendered":"https:\/\/www.aplf.com\/2025\/01\/08\/is-it-leather\/"},"modified":"2025-01-08T01:21:05","modified_gmt":"2025-01-08T01:21:05","slug":"is-it-leather","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hans\/2025\/01\/08\/is-it-leather\/","title":{"rendered":"Is it Leather?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48200\" data-post-id=\"48200\" data-obj-id=\"48200\" class=\"elementor elementor-48200 dce-elementor-post-48200 elementor-48190\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">8 January 2025<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23791b0 elementor-widget elementor-widget-heading\" data-id=\"23791b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is it Leather?<br>POINT \/ COUNTER-POINT: Demolish Lies with Truths<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849339b elementor-widget elementor-widget-image\" data-id=\"849339b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"715\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2025\/01\/image-6.jpeg\" class=\"attachment-large size-large wp-image-48192\" alt=\"\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2025\/01\/image-6.jpeg 600w, https:\/\/www.aplf.com\/wp-content\/uploads\/2025\/01\/image-6-420x500.jpeg 420w\" sizes=\"(max-width: 600px) 100vw, 600px\" style=\"width:100%;height:119.17%;max-width:600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e90803 elementor-widget elementor-widget-text-editor\" data-id=\"6e90803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So, this is how you counter an outright lie \u2013 attack it directly! Can you imagine the power of countering every false billboard and advertisement with the truth? While maybe not 100% possible, this type of bold tactic is what\u2019s needed in today\u2019s \u201c3-second scroll\u201d world, where people simply read, believe and move on. Drive by a billboard and you\u2019ll remember it. See it on a pop-up ad and you\u2019ll remember it. But rarely do people ever dive in further and research the claim.<\/p>\n<p>So how does our industry fight a false campaign funded lavishly by big oil and anti-beef activists? Ideally, we\u2019d be well-coordinated and have a \u201cquick action\u201d fund that could be tapped to counter the claim directly. But, while we are making strides towards that level of cooperation, we aren\u2019t at that level of organization yet. So, we\u2019d suggest that we all keep diligent and identify falsehoods and greenwashing that are hurting our industry. If it\u2019s on social media \u2013 call it out in comments with simple verifiable facts. Not just sometimes \u2013 but ALL times. If it\u2019s a billboard or advertisement, send a note to the organization or retailer with the truth attached or forward Is It Leather a copy of the lie and we can use our channels and resources to keep exposing the truth.<\/p>\n<p>Having direct counter attacks to the lies against our industry is crucial. We need to work together in a coordinated fashion, leveraging our dollars and expertise to fight a foe that is larger, louder and more well financed. The team at Is It Leather has taken on the charge to coordinate us further and leverage all our efforts so that we can stop these ridiculous lies and revive real leather through the truths of its durability, sustainability and luxury. If you want to know how you can help with this effort, please send us a DM.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f05a6ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f05a6ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-688f542\" data-id=\"688f542\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>8 January 2025 Is it Leather?POINT \/ COUNTER-POINT: Dem&hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hans\/2025\/01\/08\/is-it-leather\/\">\u7ee7\u7eed\u9605\u8bfb<span class=\"screen-reader-text\">Is it Leather?<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":48192,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-48200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-sc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is it Leather? 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