{"id":45838,"date":"2024-09-27T03:13:12","date_gmt":"2024-09-27T03:13:12","guid":{"rendered":"https:\/\/www.aplf.com\/2024\/09\/27\/to-open-new-horizons-telfar-presents-the-first-leather-bag\/"},"modified":"2024-09-27T03:13:24","modified_gmt":"2024-09-27T03:13:24","slug":"to-open-new-horizons-telfar-presents-the-first-leather-bag","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hans\/2024\/09\/27\/to-open-new-horizons-telfar-presents-the-first-leather-bag\/","title":{"rendered":"To open new horizons Telfar presents the first leather bag"},"content":{"rendered":"\t\t
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27 September 2024<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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To open new horizons Telfar presents the first leather bag<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After Tesla, the power of leather also convinces Telfar. The brand, which has also built its success with bags in next-gen material (its tote has been renamed \u201cBushwick Birkin\u201d), launches the first leather bag. The goal is clear: to raise its positioning and wink at luxury consumers with decidedly more affordable prices. By La Conceria<\/a>.<\/p>\n

The arrival is being prepared<\/strong><\/p>\n

\u201cEvery aspect of this bag has been designed for the physical experience: to carry The Carry (pictured by BoF) you have to touch it, feel it and wear it\u201d is Telfar\u2019s position, reports Vogue Business, on its first leather bag. The model will launch in London, at the Selfridges corner shop, from September 30 to November 2. Telfar\u2019s previous bags have all been made in \u201cvegan leather\u201d. But it\u2019s not the first time ever that the brand has used real leather. In 2023, the brand launched a line of wallets in various colors.<\/p>\n

The positioning<\/strong><\/p>\n

Why is the brand\u2019s designer and founder, Telfar Clemens, starting to use real leather? \u201cThe Carry is Telfar\u2019s answer to traditional luxury,\u201d the brand explains. The leather product allows the brand to target a more upscale market. The leather bags ($400 to $960 depending on size) are priced at four times higher than Telfar\u2019s traditional range, but are still much more affordable than the offerings of luxury labels. In addition to the new bag, Telfar is launching a 20-piece capsule in collaboration with Wilsons, including long skirts, jackets with detachable sleeves, a trench coat, skinny pants and shorts, Highsnobiety writes. The collection feels like a preview of Telfar\u2019s next project. The leather items are accompanied by a selection of basics, described as a \u201csneak peek\u201d at Telfar\u2019s next collection.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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27 September 2024 To open new horizons Telfar presents … \u7ee7\u7eed\u9605\u8bfbTo open new horizons Telfar presents the first leather bag<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":45830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-45838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-sc","entry"],"yoast_head":"\nTo open new horizons Telfar presents the first leather bag - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hans\/2024\/09\/27\/to-open-new-horizons-telfar-presents-the-first-leather-bag\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To open new horizons Telfar presents the first leather bag - 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