{"id":43160,"date":"2024-05-07T01:49:46","date_gmt":"2024-05-07T01:49:46","guid":{"rendered":"https:\/\/www.aplf.com\/2024\/05\/07\/luxury-hermes-dumas-is-calm-because-hermes-sells-to-the-rich-not-the-enriched\/"},"modified":"2024-05-07T01:49:58","modified_gmt":"2024-05-07T01:49:58","slug":"luxury-hermes-dumas-is-calm-because-hermes-sells-to-the-rich-not-the-enriched","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hans\/2024\/05\/07\/luxury-hermes-dumas-is-calm-because-hermes-sells-to-the-rich-not-the-enriched\/","title":{"rendered":"Luxury Hermes – Dumas is calm because Herm\u00e8s sells to the rich, not the enriched"},"content":{"rendered":"\t\t
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7 May 2024<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Luxury Hermes - Dumas is calm because Herm\u00e8s sells to the rich, not the enriched<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the photo, from hermes.com, the illustration created for the brand by Stuart Patience.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Axel Dumas is calm. The CEO of Herm\u00e8s spoke about the market scenario during the shareholders’ meeting (Paris, 30 April). Three hundred and sixty degrees: from polarization to the importance of size, from the slowdown in the group’s growth to trust in China. Despite the context that is critical for many, he boasts reasons for the certainty of the brand he manages. By La Conceria<\/a>.<\/p>\n

Because Dumas is serene<\/strong><\/p>\n

Dumas also confirmed that the luxury market is experiencing a period of change: “People no longer buy luxury goods based on their income but based on their wealth.” The Herm\u00e8s CEO has warned that the “real estate crisis” will have a greater impact on spending than the slowdown in economic growth. But he also described the increased polarization of luxury. At the beginning of his mandate (June 2013) only a few percentage points the strongest operators from the weakest. Today the best could post annual gains of 20% and the worst slip by 20%, as WWD reports. Which is a bit like what happened in the first quarter of 2024 between Herm\u00e8s itself and Gucci, for example.<\/p>\n

Dumas is calm because Herm\u00e8s sells to the rich, not the enriched Dumas is calm because Herm\u00e8s sells to the rich, not the enriched.<\/p>\n

Size matters<\/strong><\/p>\n

Dumas also emphasized the benefits of having a certain size. Which? You can invest a lot in production, distribution and communication. And therefore conquer a greater share of consumers and the market. Herm\u00e8s’ revenues have almost tripled in the last ten years. The share price increased tenfold, reaching 2,300 euros as of April 30. Some have suggested a division of the share to encourage the entry of new private investors. But Eric de Seynes, chairman of the supervisory board, disagrees and responded that for the moment this possibility is not on the table.<\/p>\n

Moderate growth<\/strong><\/p>\n

Dumas, 53 years old, representing the sixth generation of the founding family, also highlighted a certain moderation in growth. In 2023 it was 20.6%, compared to 23.4% in 2022 and 41.8% in 2021. She attributed this decline \u201cto the exhaustion of post-pandemic euphoria\u201d. But commenting on the Asian market, the same manager stated: \u201cI believe that in Asia there is a very strong dynamic, with a growing middle class. I’m quite optimistic about the future growth of our industry.” <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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7 May 2024 Luxury Hermes – Dumas is calm because … \u7ee7\u7eed\u9605\u8bfbLuxury Hermes – Dumas is calm because Herm\u00e8s sells to the rich, not the enriched<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":43152,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-43160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-sc","entry"],"yoast_head":"\nLuxury Hermes - Dumas is calm because Herm\u00e8s sells to the rich, not the enriched - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hans\/2024\/05\/07\/luxury-hermes-dumas-is-calm-because-hermes-sells-to-the-rich-not-the-enriched\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury Hermes - 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