{"id":31364,"date":"2023-03-21T00:12:14","date_gmt":"2023-03-21T00:12:14","guid":{"rendered":"https:\/\/www.aplf.com\/2023\/03\/21\/leather-naturally-outlines-messaging-campaigns-and-new-website\/"},"modified":"2023-03-21T00:12:22","modified_gmt":"2023-03-21T00:12:22","slug":"leather-naturally-outlines-messaging-campaigns-and-new-website","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hans\/2023\/03\/21\/leather-naturally-outlines-messaging-campaigns-and-new-website\/","title":{"rendered":"Leather Naturally outlines messaging campaigns and new website"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31364\" data-post-id=\"31364\" data-obj-id=\"31364\" class=\"elementor elementor-31364 dce-elementor-post-31364 elementor-31348\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>21 March 2023<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f231751 elementor-widget elementor-widget-heading\" data-id=\"f231751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\">Leather Naturally outlines messaging campaigns and new website<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08a724 elementor-widget elementor-widget-text-editor\" data-id=\"a08a724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leather industry stakeholder promotional campaign Leather Naturally hosted its annual breakfast meeting during the APLF Dubai fair on March 14, where members of its Management Committee outlined some of the recent developments, writes <a href=\"https:\/\/internationalleathermaker.com\/\" target=\"_blank\" rel=\"noopener\">ILM<\/a>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-31349\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2023\/03\/Image1-500x333.jpg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2023\/03\/Image1-500x333.jpg 500w, https:\/\/www.aplf.com\/wp-content\/uploads\/2023\/03\/Image1.jpg 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><br \/>\n<span style=\"color: #008080;\">Claudia Spahr speaking at APLF Dubai 2023<\/span><\/p>\n<p>Debbie Burton, Chair of the Management Committee, said that Leather Naturally has now been in existence for 10 years and that recent work around new messaging was beginning to see the needle shift back towards a more positive image about leather and how it is made.<\/p>\n<p>She highlighted negative media articles from past and then more recent press coverage which has been framing leather in a better light. Through its Leather Truthfully campaign, information was provided on its website for mainstream journalists who report on consumer affairs to use.<\/p>\n<p>She said that the industry had received more balanced reporting with a number of media organisations such as Forbes, Bloomberg and Vogue Business, saying: \u201cWe are beginning to get the message across and have an input into controlling the narrative around leather.<\/p>\n<p>Burton also mentioned the leather industry\u2019s dialogue with the Higg Index to improve environmental material index score as well as its ongoing collaboration with the Textile Exchange.<\/p>\n<p>Claudia Spahr, who oversees communications for Leather Naturally, said that a new website was close to going live (early April) with facts and information about the industry provided in six languages. She said that the content is more structured, and the new site is easier for visitors to navigate. It will be supported by an ongoing social media campaign as well as the Leather Naturally\u2019s successful \u201cBuy better \u2013 buy leather\u201d campaign, which can be found online. The new site will also feature QR code links for brands, retailers and consumers to use smart devices to \u201cget the facts\u201d around leather.<\/p>\n<p>Dr Luiz Zugno, in charge of educational materials for Leather Naturally, said that the \u201cModern Leather Guide\u201d for cowhide leather had been successfully added to the website in the past year but also warned that the industry still needs further work as a whole to improve the image of leather. He said: \u201cWe need to show in the industry in a clean and safe way. One that takes care of its waste and packaging.\u201d<\/p>\n<p>Around 60 people attended the breakfast meeting and Leather Naturally has around 200 active stakeholders. Leather industry related businesses can join the campaign from as little as US$250 depending on turnover.<\/p>\n<p>For more information visit <a href=\"http:\/\/www.leathernaturally.org\" target=\"_blank\" rel=\"noopener\">www.leathernaturally.org<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-516b9ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"516b9ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6081fe\" data-id=\"b6081fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d853ad elementor-widget elementor-widget-spacer\" data-id=\"8d853ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>21 March 2023 Leather Naturally outlines messaging camp&hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hans\/2023\/03\/21\/leather-naturally-outlines-messaging-campaigns-and-new-website\/\">\u7ee7\u7eed\u9605\u8bfb<span class=\"screen-reader-text\">Leather Naturally outlines messaging campaigns and new website<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-31364","post","type-post","status-publish","format-standard","hentry","category-industry-news-sc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leather Naturally outlines messaging campaigns and new website - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hans\/2023\/03\/21\/leather-naturally-outlines-messaging-campaigns-and-new-website\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leather Naturally outlines messaging campaigns and new website - APLF Limited\" \/>\n<meta property=\"og:description\" content=\"21 March 2023 Leather Naturally outlines messaging camp&hellip; 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