{"id":29575,"date":"2023-02-13T00:51:55","date_gmt":"2023-02-13T00:51:55","guid":{"rendered":"https:\/\/www.aplf.com\/2023\/02\/13\/automotive-polestars-head-of-sustainability-says-vegan-interiors-are-greenwashing\/"},"modified":"2023-02-13T00:52:03","modified_gmt":"2023-02-13T00:52:03","slug":"automotive-polestars-head-of-sustainability-says-vegan-interiors-are-greenwashing","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hans\/2023\/02\/13\/automotive-polestars-head-of-sustainability-says-vegan-interiors-are-greenwashing\/","title":{"rendered":"Automotive – Polestar\u2019s head of sustainability says \u2018vegan interiors\u2019 are greenwashing"},"content":{"rendered":"\t\t
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13 February 2023<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Automotive - Polestar\u2019s head of sustainability says \u2018vegan interiors\u2019 are greenwashing<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Terms like \u2018vegan cars\u2019 and programs such as carbon offsetting won\u2019t combat the problem of emissions, says Fredrika Klar\u00e9n.<\/p>\n

\"\"<\/p>\n

\u201cFor me, it’s a greenwash, because you cannot say that a car is vegan,\u201d says head of sustainability at Polestar, Fredrika Klar\u00e9n.<\/p>\n

Gothenburg-based Klar\u00e9n was visiting Australia with her family over the new year, but made time to sit down with WhichCar to discuss Polestar\u2019s plans for the first truly zero-emissions vehicle by 2030, the Polestar 0.<\/p>\n

Aside from Polestar\u2019s lofty plans for emissions elimination, Fredrika was eager to talk about the dangers of greenwashing in the automotive industry.<\/p>\n

Polestar sustainability boss wants us to enjoy driving fast cars \u2018within planetary boundaries\u2019<\/strong><\/p>\n

For those not familiar with the term \u2018greenwashing\u2019, it refers to when a company may use false or misleading information to emphasise the environmental credentials of a product.<\/p>\n

“Saying that a car is vegan is a lie to customers”<\/p>\n

In the automotive world, terms like \u2018zero-emission vehicle\u2019 and \u2018vegan interiors\u2019 are a few getting around that are so often exaggerated versions of the truth.<\/p>\n

Are vegan car interiors possible?<\/strong><\/p>\n

In Fredrika\u2019s words, it\u2019s not possible for a car in its entirety to be vegan \u201cwe have animal products all over the place: we have grease; we have animal content in synthetics; in plastics.<\/p>\n

\u201cSaying that a car is vegan is a lie to customers. Yes, you can have a vegan upholstery alternative, like we have because we want to ensure that, as a vegan, you have an alternative to move away from leather if you buy a Polestar 2 \u2013 but we will never make a claim that we have provided you with a completely vegan car.\u201d<\/p>\n

In the case of \u2018vegan leather\u2019 products (or vinyl upholstery to children of the \u201960s and \u201970s), the current status textiles rely heavily on Polyvinyl Chloride (PVC). Manufacturing PVC requires chlorine and the process releases harmful dioxins and other toxins into the atmosphere, along with CO2.<\/p>\n

Manufacturers, including Polestar, are turning to high volumes of recycled materials for cloth textiles. An example being recycled fishnets used in carpets \u2013 Audi\u2019s Q8 E-Tron was a notable early adopter of this \u2013 or PET bottles in synthetic fibres.<\/p>\n

But shiny, easy-clean faux \u2018leathers\u2019 will remain reliant on newly-produced PVC, as it is one of the least recyclable forms of plastic.<\/p>\n

For Polestar, the leather used in its 2 sedans and forthcoming 3 SUV comes as a by-product of the meat industry and makes up less than one percent of the value of the cow. As long as there is demand to farm meat, says Klar\u00e9n, leather will remain an otherwise wasted left-over of that CO2 intensive process.<\/p>\n

The tanning process is also completed with an eye to sustainability, meaning Polestar minimises the number of harmful chemicals used in its leather dying processes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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13 February 2023 Automotive – Polestar\u2019s head of … \u7ee7\u7eed\u9605\u8bfbAutomotive – Polestar\u2019s head of sustainability says \u2018vegan interiors\u2019 are greenwashing<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-29575","post","type-post","status-publish","format-standard","hentry","category-industry-news-sc","entry"],"yoast_head":"\nAutomotive - Polestar\u2019s head of sustainability says \u2018vegan interiors\u2019 are greenwashing - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hans\/2023\/02\/13\/automotive-polestars-head-of-sustainability-says-vegan-interiors-are-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automotive - 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