{"id":27447,"date":"2022-12-09T00:51:09","date_gmt":"2022-12-09T00:51:09","guid":{"rendered":"https:\/\/www.aplf.com\/2022\/12\/09\/luxury-luxury-may-need-a-new-pricing-strategy-in-china\/"},"modified":"2022-12-09T00:51:16","modified_gmt":"2022-12-09T00:51:16","slug":"luxury-luxury-may-need-a-new-pricing-strategy-in-china","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hans\/2022\/12\/09\/luxury-luxury-may-need-a-new-pricing-strategy-in-china\/","title":{"rendered":"Luxury &#8211; Luxury may need a new pricing strategy in China"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27447\" data-post-id=\"27447\" data-obj-id=\"27447\" class=\"elementor elementor-27447 dce-elementor-post-27447 elementor-27443\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>9 December 2022<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f231751 elementor-widget elementor-widget-heading\" data-id=\"f231751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\">Luxury - Luxury may need a new pricing strategy in China<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08a724 elementor-widget elementor-widget-text-editor\" data-id=\"a08a724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Luxury brands are questioning whether continuing price increases in the China market are the right choice. The brands say they are aimed at consumers who don&#8217;t have a problem spending, especially those who, being young, do not look in the rear-view mirror at how much the same product cost three years ago.<\/p>\n<p>\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-27444\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2022\/12\/image-6-500x300.jpeg\" alt=\"\" width=\"500\" height=\"300\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2022\/12\/image-6-500x300.jpeg 500w, https:\/\/www.aplf.com\/wp-content\/uploads\/2022\/12\/image-6.jpeg 540w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>\u00a0<\/p>\n<p>At present, this strategy may work as Oliver Wyman&#8217;s &#8220;The New Faces of Chinese Luxury Buyers&#8221; report shows that 50% of Chinese fashion and luxury accessories buyers entered the market between October 2020 and September 2021. In other words, they are unaware of the previously charged prices. This year, according to the report, this audience share will drive more than 80% of market growth.<\/p>\n<p>However, the situation in the Chinese market is changing, between the lockdowns, the economic slowdown, and the nationalist trend &#8220;guochao&#8221;.<\/p>\n<p>Long gone are the days when droves of Chinese tourists would descend on Galeries Lafayette in Paris to buy a Gucci bag and show it off to their friends back home. It just does not have the same kudos to buy the same bag in Shanghai rather than Paris and pay more for it.<\/p>\n<p>Increasing prices at every opportunity may turn out to be counterproductive for luxury brands that depend on China to boost international sales since, at some point, the price elasticity will eventually snap.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-516b9ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"516b9ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6081fe\" data-id=\"b6081fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d853ad elementor-widget elementor-widget-spacer\" data-id=\"8d853ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>9 December 2022 Luxury &#8211; Luxury may need a new pr&hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hans\/2022\/12\/09\/luxury-luxury-may-need-a-new-pricing-strategy-in-china\/\">\u7ee7\u7eed\u9605\u8bfb<span class=\"screen-reader-text\">Luxury &#8211; Luxury may need a new pricing strategy in China<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-27447","post","type-post","status-publish","format-standard","hentry","category-industry-news-sc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxury - Luxury may need a new pricing strategy in China - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hans\/2022\/12\/09\/luxury-luxury-may-need-a-new-pricing-strategy-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury - Luxury may need a new pricing strategy in China - APLF Limited\" \/>\n<meta property=\"og:description\" content=\"9 December 2022 Luxury &#8211; 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