{"id":27287,"date":"2022-12-02T02:48:28","date_gmt":"2022-12-02T02:48:28","guid":{"rendered":"https:\/\/www.aplf.com\/2022\/12\/02\/innovation-new-collection-has-the-smell-of-success-jbs-couros-says\/"},"modified":"2022-12-02T02:48:35","modified_gmt":"2022-12-02T02:48:35","slug":"innovation-new-collection-has-the-smell-of-success-jbs-couros-says","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hans\/2022\/12\/02\/innovation-new-collection-has-the-smell-of-success-jbs-couros-says\/","title":{"rendered":"Innovation &#8211; New collection has the smell of success, JBS Couros says"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27287\" data-post-id=\"27287\" data-obj-id=\"27287\" class=\"elementor elementor-27287 dce-elementor-post-27287 elementor-27277\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-372d15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-865f172\" data-id=\"865f172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35eab76 elementor-widget elementor-widget-text-editor\" data-id=\"35eab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2 December 2022<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f231751 elementor-widget elementor-widget-heading\" data-id=\"f231751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\">Innovation - New collection has the smell of success, JBS Couros says<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08a724 elementor-widget elementor-widget-text-editor\" data-id=\"a08a724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leather manufacturer JBS Couros has taken a further step forward with its Kind Leather concept by developing a new collection called Essntial.<\/p>\n<p>\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-27278\" src=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2022\/12\/image-2-500x343.jpg\" alt=\"\" width=\"500\" height=\"343\" srcset=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2022\/12\/image-2-500x343.jpg 500w, https:\/\/www.aplf.com\/wp-content\/uploads\/2022\/12\/image-2.jpg 540w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>\u00a0<\/p>\n<p>JBS Couros introduced Kind Leather in 2019 after it developed a series of articles using only those parts of the hide best suited for leather, making it possible to create a higher-quality product, avoid waste and use fewer resources in the manufacturing process.<\/p>\n<p>\u00a0<\/p>\n<p>Leather bearing the Kind Leather label generates up to 93% less waste, consumes up to 52% less water and has a global warming potential that is up to 44% lower than leather made using traditional processes, JBS has said.<\/p>\n<p>\u00a0<\/p>\n<p>It took the concept further by introducing the Essntial collection at furniture materials event Interwoven in the US in mid-November. It gave a figure of 70% for the new collection\u2019s water-saving and said it also uses 40% fewer chemicals than conventional leather.<\/p>\n<p>\u00a0<\/p>\n<p>Another innovation is that articles in the Essntial collection give off a floral or wood aroma. It said it had decided on these two aromas after the research and development team at the group\u2019s Conceria Priante tannery in Italy carried out a study involving 26 different essential odours.<\/p>\n<p>\u00a0<\/p>\n<p>JBS Couros president, Guilherme Motta, said the new collection\u2019s name was a reflection of the leather\u2019s capacity for infusing a piece of furniture with these essential aromas, but also of the strategy of using \u201conly what is essential to produce the leather\u201d.<\/p>\n<p>\u00a0<\/p>\n<p>He added that the group believed the new collection, with its capacity to appeal more than usual to consumers\u2019 sense of smell, would prove attractive in the market. \u201cThis comes from the premise that younger generations place greater value on experience than on owning material things. What we are looking to do with this collection is to make consumers\u2019 interaction with these leathers unique and memorable.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-516b9ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"516b9ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6081fe\" data-id=\"b6081fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d853ad elementor-widget elementor-widget-spacer\" data-id=\"8d853ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2 December 2022 Innovation &#8211; New collection has t&hellip; <a class=\"more-link\" href=\"https:\/\/www.aplf.com\/zh-hans\/2022\/12\/02\/innovation-new-collection-has-the-smell-of-success-jbs-couros-says\/\">\u7ee7\u7eed\u9605\u8bfb<span class=\"screen-reader-text\">Innovation &#8211; New collection has the smell of success, JBS Couros says<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-27287","post","type-post","status-publish","format-standard","hentry","category-industry-news-sc","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation - New collection has the smell of success, JBS Couros says - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hans\/2022\/12\/02\/innovation-new-collection-has-the-smell-of-success-jbs-couros-says\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation - New collection has the smell of success, JBS Couros says - APLF Limited\" \/>\n<meta property=\"og:description\" content=\"2 December 2022 Innovation &#8211; 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