{"id":24470,"date":"2022-09-14T00:58:45","date_gmt":"2022-09-14T00:58:45","guid":{"rendered":"https:\/\/www.aplf.com\/2022\/09\/14\/hm-to-make-u-turn-on-greenwashing\/"},"modified":"2022-09-14T00:58:53","modified_gmt":"2022-09-14T00:58:53","slug":"hm-to-make-u-turn-on-greenwashing","status":"publish","type":"post","link":"https:\/\/www.aplf.com\/zh-hans\/2022\/09\/14\/hm-to-make-u-turn-on-greenwashing\/","title":{"rendered":"H&M to make U-turn on greenwashing"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tThe Netherlands Authority for Consumers and Markets (ACM) has reported that H&M and Decathlon will make marketing changes and sizeable donations following a report on greenwashing, writes ILM<\/a>.\r\n\r\n\"\"\r\n\r\nClothing retail chain H&M and sporting goods retail chain Decathlon have committed to the ACM to adjust or cease sustainability claims on their clothes and websites after an ACM investigation.\r\n\r\nThe two companies will also make donations of \u20ac500,000 and \u20ac400,000 respectively to a series of sustainable causes in compensation for misleading marketing. ACM has agreed in response not to impose any sanctions.\r\n\r\nThe ACM investigation specifically looked at how Decathlon and H&M used general terms such as \u201cecodesign\u201d and \u201cconscious\u201d in product marketing without justifying this with clear explanations of sustainability benefits.\r\nCateautje Hijmans van den Bergh, Member of the Board of ACM, said: \u201cConsumers that wish to make sustainable choices must be able to have confidence in the veracity of the claims that businesses make on their products or websites.\r\n\r\n\u201cWe are pleased to see that these companies have acknowledged that they should have informed consumers more clearly about the sustainability aspects of their products, and that they will adjust various sustainability claims and their substantiations. They will also take measures to inform their customers better in the future.\r\n\r\n\u201cWe also welcome their commitment to donate generous sums of money to sustainable causes as compensation for their vague sustainability claims. These donations go to independent organisations that contribute towards sustainability and clothing.\u201d\r\n\r\nH&M was criticised worldwide alongside other companies for its use of misleading Higg Material Sustainability Index data earlier this year, and warned by the Norwegian Consumer Agency.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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14 Sep 2022 H&M to make U-turn on greenwashing The… \u7ee7\u7eed\u9605\u8bfbH&M to make U-turn on greenwashing<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-24470","post","type-post","status-publish","format-standard","hentry","category-industry-news-sc","entry"],"yoast_head":"\nH&M to make U-turn on greenwashing - APLF Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aplf.com\/zh-hans\/2022\/09\/14\/hm-to-make-u-turn-on-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&M to make U-turn on greenwashing - APLF Limited\" \/>\n<meta property=\"og:description\" content=\"14 Sep 2022 H&M to make U-turn on greenwashing The… \u7ee7\u7eed\u9605\u8bfbH&M to make U-turn on greenwashing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aplf.com\/zh-hans\/2022\/09\/14\/hm-to-make-u-turn-on-greenwashing\/\" \/>\n<meta property=\"og:site_name\" content=\"APLF Limited\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-14T00:58:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-14T00:58:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aplf.com\/wp-content\/uploads\/2022\/09\/image-19-500x338.jpg\" \/>\n<meta name=\"author\" content=\"Rose Tong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rose Tong\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aplf.com\\\/zh-hans\\\/2022\\\/09\\\/14\\\/hm-to-make-u-turn-on-greenwashing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aplf.com\\\/zh-hans\\\/2022\\\/09\\\/14\\\/hm-to-make-u-turn-on-greenwashing\\\/\"},\"author\":{\"name\":\"Rose Tong\",\"@id\":\"http:\\\/\\\/www.aplf.com\\\/zh-hans\\\/#\\\/schema\\\/person\\\/d3b4b70811e0682ad6025d900a7cef2b\"},\"headline\":\"H&M to make U-turn on greenwashing\",\"datePublished\":\"2022-09-14T00:58:45+00:00\",\"dateModified\":\"2022-09-14T00:58:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aplf.com\\\/zh-hans\\\/2022\\\/09\\\/14\\\/hm-to-make-u-turn-on-greenwashing\\\/\"},\"wordCount\":290,\"publisher\":{\"@id\":\"http:\\\/\\\/www.aplf.com\\\/zh-hans\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aplf.com\\\/zh-hans\\\/2022\\\/09\\\/14\\\/hm-to-make-u-turn-on-greenwashing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aplf.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/image-19-500x338.jpg\",\"articleSection\":[\"\u884c\u4e1a\u65b0\u95fb\"],\"inLanguage\":\"zh-CN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aplf.com\\\/zh-hans\\\/2022\\\/09\\\/14\\\/hm-to-make-u-turn-on-greenwashing\\\/\",\"url\":\"https:\\\/\\\/www.aplf.com\\\/zh-hans\\\/2022\\\/09\\\/14\\\/hm-to-make-u-turn-on-greenwashing\\\/\",\"name\":\"H&M to make U-turn on greenwashing - 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