On December 16, World Wildlife Fund’s (WWF) Mauricio Bauer will speak to members of the automotive leather industry about the importance of standing up to spread the message of sustainability to the rest of the supply chain.

During his presentation, Bauer will explore the responsibility of the automotive leather segment to affect critical issues such as deforestation. As an industry segment, auto manufacturers are one of the largest consumers of bovine leathers globally and WWF believes this puts the industry in a privileged position to promote change and be part of the solution to transform the leather value chain, requesting enhanced sustainability practices, tracking and monitoring aimed at decoupling deforestation from beef and leather production.

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