Warp was founded in 2016 by Hirra Babar, a young marketing, technology and design enthusiast. Born and raised in Lahore, Hirra is an Economics and Business graduate who after doing her MBA decided to create a label of her which was at the intersection of design, technology and craftsmanship. She developed an interest in crafts and design at a very early age but never pursed it for professional studies, however it was always a form of catharsis for her in her leisure. She loves to travel, meeting new people and exploring different cultures. Her creative design process is inspired by abstractionism. Hirra is the CEO and Creative Director of Warp.