I think we can all agree that inspirational marketing and the creation of excitement and demand for leather is desperately needed, writes Jonathan Clark, CEO of PrimeAsia Leather.
Join me in supporting the one industry wide global campaign focused on influencing a positive emotional response to leather by the ultimate influencers; our youth. In just over 18 months METCHA became an important digital platform telling compelling stories within the worlds of design, art, mobility, sustainability, fashion and lifestyle. This is the start of a journey to inspire designers, trend-setters and consumers to understand and appreciate leather as an exciting material.
Powered by Leather Naturally, the project achieved during this time a total audience of over 2.4 million people across its channel, reaching more than 40 million people every month.
It is therefore that we encourage you to support the METCHA campaign with a financial donation. Via the link below, you can make your donation to finance the 2nd year of the METCHA campaign that will continue to focus on showing the beauty of leather to young generations.
Visit: METCHA - The Oracle of Leather Design Culture
Donation confirmation form: https://bit.ly/3l3SaD3
For more information about the first 18 months of the campaign watch the video from the webinar "METCHA: Updates and Future Plans": https://bit.ly/2KDIbb6