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“We wanted to do something unique that differentiated us from the “pashmina” craze,” explains Subhendu Ghosh Dastidar of the Indian company Essma.
The winners of the Best of APLF Awards (BOAA) September 2016 were announced on 23 September 2016 during Fashion Access and Cashmere World 2016. There were a total of 4 winners with 3 Fashion Access exhibits and 1 Cashmere World exhibit.
Times have changed and so have consumer attitudes, especially towards fashion purchases. What does today’s consumer want? It’s a question that plagues brands and retailers across almost every apparel category and demographic. Discounts and promotions are no longer the big sales drivers that they used to be. Luxury brands are finding that they’ve lost their status as consumers no longer long for logos.
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