Design-A-Bag Press Release - Winners Announcement 2020
| 24 July 2020

Due to the recent rapid outbreak of COVID-19, in view of the health and safety of our exhibitors and buyers, APLF has made the most difficult decision to postpone the APLF fairs, including Fashion Access to 30 Mar – 1 Apr 2021. However, the Design-A-Bag Online Competition has continued in a new format. Three finalists submitted a video recording and a design presentation to elaborate their ideas before the final judging ceremony.

The DAB judging panel consists of representatives from Giordano, Jayne Fashion Consultancy, The Arsutoria School, Edizioni AF, OO Agency Paris, 112 mountainyam and Mary & Marie.


Announcement of Design-A-Bag Online Competition 2020 Overall Winner

Mr Stefano Migliavacca, Mr Olivier Védrine, Mr Mountain Yam and Ms Jayne Estève Curé attended the final judging ceremony online on 15 July 2020 and decided the Best of the Overall Winner goes to “Second Skin”, designed by Mary Chan from the United Kingdom. She will receive a 4-week bag design course in Milan valued at USD 4,200 with USD 1,000 accommodation allowance at the prestigious Arsutoria School on top of the final prizes.


Theme of Design-A-Bag Online Competition 2020: Design A Leather Bag, Mirror to the Soul, Mind & Body

 “Style is a way to say who you are without having to speak” by Rachel Zoe and which highlights this year’s competition theme – Design a Leather Bag, Mirror to the Soul, Mind & Body. 

The bag has always been tradition, craftsmanship and innovation with leather in its essence in combination with trendy materials.

Second Skin
Mary Chan, the United Kingdom
Please click <here> to review her presentation and video.


The Final Judging Ceremony of DAB 2020

The final judging ceremony that used to hold during Fashion Access has moved online this year. Three finalists were invited to attend the ceremony to further introduce their designs to the judges. They will receive USD 500 cash prize plus a one-year subscription to


Three Finalists

Overall Winner
Second Skin
Mary Chan, the United Kingdom


Catalina Guzman, Argentina


May Jing Lee, Malaysia


The Facebook favourite design was voted by our Facebook audience with maximum likes which is “Infinite” from India. The winner will receive one-year subscription to



Smriti Saraogi, India


The winner stories will be released on APLF’s blog at For further information about the competition, visit


Design-A-Bag Online Competition 2021 (DAB) call for entries

The only bag designing event of its kind for designers and design students will open worldwide for entries in September 2020.

Great prizes are in store for the winners again this year, such as a free trip to Hong Kong and an opportunity to win a 4-week bag design course at the prestigious Arsutoria School, Milan valued at USD 4,200, with USD1,000 accommodation allowance.

Every year since 2007 when it was first established, DAB has brought together in Hong Kong a global design community during the Fashion Access trade fair to showcase innovative creations to the world and exchange design concepts among talents from various cultures and backgrounds.


Getting involved
There are a couple of other ways you can support this competition:

  • Becoming a sponsor
  • Joining the judging panel
  • Partnering with DAB

If you are interested in getting involved, we are more than happy to hear from you. Get in touch with us at [email protected].