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UNIC - CONCERIE ITALIANE (Italian Tannery Association) launched its three-year communications and promotion campaign of the all-round excellence of Italian leather in April 2020.
Leather Naturally has released a new membership fee model that should give access to smaller companies in the leather industry to join as a member. Leather Naturally has shown strong growth from 27 to 140 members in the last three years and realizes that a growing membership is necessary to create a stronger and united industry approach to educate and promote leather to influencers, designers, brands and consumers.
The Leather Naturally initiative has provided an overview of its global ‘Metcha’ campaign as of January 2020.
Leatherbiz reports that campaign group Leather Naturally has said its efforts to promote leather and stimulate increased consumption of products made from leather, especially among consumers from the Millennial and Generation Z demographic groups, has been successful.
The Portuguese Footwear, Components, Leather Goods Manufacturers’ Association (Apiccaps) has launched its latest campaign to promote domestic leather goods products, according to this report courtesy of ILM