One week after it released a powerful video message condemning racism and injustice, Nike Inc. is putting significant investment behind the cause.
The athletic giant today announced a $40 million commitment over the next four years to “support the Black community in the U.S. on behalf of the Nike, Jordan and Converse brands.”
The funds will be targeted toward organizations focused on social justice, education and addressing racial inequality in America, the company added.
“Systemic racism and the events that have unfolded across America over the past few weeks serve as an urgent reminder of the continued change needed in our society. We know Black Lives Matter. We must educate ourselves more deeply on the issues faced by Black communities and understand the enormous suffering and senseless tragedy racial bigotry creates,” said John Donahoe, Nike Inc. president and CEO. “The Nike Inc. family can always do more but will never stop striving to role model how a diverse company acts. We will continue our focus on being more representative of our consumers while doing our part in the communities we serve.”
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