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E-Commerce - Wolverine Worldwide sees over 90 percent rise in online revenues
05 June 2020

Through the first nine weeks of the second quarter of fiscal 2020, Wolverine Worldwide, Inc. said company-owned eCommerce grew more than 90 percent, delivering more than 40 percent of the company’s revenue. The company said in a statement that performance brands Merrell and Saucony as well as work brands Wolverine and Cat Footwear led this performance with strong triple-digit eCommerce growth. The company added that total global revenue was down less than 50 percent and it now anticipates a similar year-over-year trend in the last four weeks of the quarter.

Saucany
Saucany

“As the global economy continues to reopen, we are encouraged by some of the early trends,” said Blake Krueger, Wolverine Worldwide’s Chairman, Chief Executive Officer and President, adding, “Our investment in digital capabilities over the last several years is paying off, delivering significant, highly profitable online growth. We are also seeing some promising at-once order demand where stores are open.”

To read the rest of this article by Prachi Singh, click on FashionUnited

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