The consumer, says the Italian National Union of the Tanning Industry (UNIC), must know if what he buys is natural, then he will be the one to choose. The alternative solutions? “Don't call it eco-leather. Because eco is not”. Traditional producers, on the other hand, promise to be an example of a circular economy. Article by Marco Morello published in the January 2021 edition of Vogue Italia. Translation from Italian by Richard Smith of APLF.