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First: critically evaluate the value of your brand. Second: turn the story of the brand into a compelling one, writes La Conceria. Third: improve the customer experience, both digital and physical. One after the other, these are the essential strategies that luxury brands will have to face in 2021. This was stated by Daniel Langer , CEO of Équité, a luxury consultancy company, and professor of Luxury Strategy at Pepperdine University in Malibù, California. Strategies aimed, above all, at one goal: to engage Generation Z consumers.
On October 14th the Dow Jones Index closed above the psychologically important 10,000 barrier for the first time this year.
Sustainability is a global movement that involves economics, environment and social issues. With its rising global concern and its implications in the fashion industry, APLF Ltd - organisers of the renowned Prime Source Forum - rolled out this new forum held alongside Fashion Access.
A rapidly changing market is prompting suppliers to re-evaluate their operations and place focus on a value model.
Preparing for the next trade fair? Design experts reveal ways to optimize a booth on a budget.
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