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Leather manufacturers and the makers of alternative materials must do their best to deliver their products as sustainably as possible and promote each one truthfully and accurately. This was the message that the secretary general of COTANCE, Gustavo González-Quijano, delivered at an online conference called the Safety Footwear Revolution Week at the end of November.
The Leather Naturally initiative is seeking to recruit new members and has launched a campaign to support its Metcha campaign with financial donations, reports ILM.
The Leather and Hide Council of America (LHCA) has published the first in a series of videos in support of ‘Real Leather, Stay Different’, the campaign it started in September 2019 to encourage consumers to choose and celebrate leather, writes Leatherbiz.
UNIC - CONCERIE ITALIANE (Italian Tannery Association) launched its three-year communications and promotion campaign of the all-round excellence of Italian leather in April 2020.
Leather Naturally has released a new membership fee model that should give access to smaller companies in the leather industry to join as a member. Leather Naturally has shown strong growth from 27 to 140 members in the last three years and realizes that a growing membership is necessary to create a stronger and united industry approach to educate and promote leather to influencers, designers, brands and consumers.
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