Despite the global Covid-19 crisis, fashion remains a consumption driver for shoppers in Europe, with a focus on eco-responsibility and local production. But, ‘revenge shopping’ remains high among the public which may threaten this sustainable objective.
Here are the main findings of a study conducted by the IFM-Première Vision Chair, led by Gildas Minvielle, head of the IFM (Institut Français de la Mode) Economic Observatory, on post-Covid fashion markets in Europe, presented as part of the "Digital Talks of Première Vision".
Nearly half of all European respondents ranked ecological matters as the most important factor in choosing and purchasing a product, while 58.5 percent prefer local production.
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