UNIC - CONCERIE ITALIANE (Italian Tannery Association) launched its three-year communications and promotion campaign of the all-round excellence of Italian leather in April 2020.
The basic message is as simple as it is incisive: REAL LEATHER IS REAL SUSTAINABILITY . And it defines in a series of claims and visuals that have a very specific and objective: to communicate the many, evident sustainable pluses of Italian leather. But also, contextually, to deny the paradoxical accusations that are addressed by misleading campaigns, based on erroneous assumptions and, sometimes objectively beyond the limit of the ridiculous.
The new UNIC - ITALIAN CONCERIE campaign was created in collaboration with the international agency Spring Studios.
To read the rest of this interesting piece, click on UNIC