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Made in Italy - Safeguarding Artisans from Counterfeiters
20 May 2020

The Made in Italy label is renowned for its quality. The label, and specifically the artisans behind it, have been instrumental in shaping how luxury fashion is produced. However, in recent years, artisan numbers have been dropping rapidly - threatening the entire label.

 

 

The Italian government has allotted €15 million to develop blockchain and other technology solutions to protect the label. This report evaluates several areas in which blockchain can be employed to protect the entire industry - from large brands to small artisans.

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Link: dGen for more information

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