The Leather Naturally initiative has provided an overview of its global ‘Metcha’ campaign as of January 2020.
Focussing on the education and promotion of leather, Metcha’s official page on Facebook has reached an audience of 198,888 people in January, up 46% compared with the previous month of December.
On the Instagram platform, a total of 802,765 interactions (including the number of likes, shares and comments) were recorded in January, representing an average of 8,920 interactions per content.
Metcha’s official website has reached 220,442 sessions (the number of times a user is active on the site) since its launch in July 2019. “Also, in January, our team was able to create and share contents about the vision of brands and designers of upcycling and leather sustainability, giving a spotlight to such an important subject for our audience and industry”, said Leather Naturally.