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Marketing - Transparent marketing can break down prejudices against leather
03 December 2019

ILM’s Editor, Isabella Griffiths, writes………. I recently had the pleasure of interviewing Nina Conrad, the Head of Supply Chain Management at Leit & Held, a young German leather goods label founded by a trio of women with an interdisciplinary background in design, interior architecture and sustainability.

The brand specialises in classic, timeless bags, laptop sleeves and wallets that build on the longevity and natural beauty of leather, hoping to inspire more conscious consumerism whereby bags are kept for more than just a season and beyond trends and fast-fashion fads. Made from full-substance, vegetable tanned cow leather and with a pure minimalist signature, the brand’s key pieces actually remind me of my beloved leather messenger bag I had as a schoolgirl, but that’s for another story.

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