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Founder & Creative Director
BEAM Experiences Limited
With a career spanning visual merchandising, marketing and branding, Thomas moved to Hong Kong in 2013 to lead the marketing pathway at Raffles International College (Hong Kong).
We first met Thomas as he lead on a join visual merchandising project between Raffles and Fashion Access in 2014, allowing traders to access support with displays from emerging talent.
Today Thomas runs his own international creative marketing consultancy; 'BEAM Experiences Limited'. Working with clients from London to Hong Kong, BEAM provides a fresh perspective and creative approach to communications and PR to shine a light on modern brand.
From working with start-ups and emerging designers to supporting large scale education institutions and fashion trade shows, BEAM generates visual channels to connect brands with targeted audiences.
When it comes to social media tactics, brands can either: 1) be super savvy, 2) avoid it like the plague, or 3) fumble around with content that lacks the desired social-factor. This blog is aimed to help those of you who can feel like you are just churning out content for contents sake.
Targeting customers, buyers, the media and brand agencies requires a strong marketing mix to ensure you stay at the forefront of their minds. It is hard to write a generic marketing blog as there is no one-size-fits-all solution to the design, planning and execution of a competent plan. As all brands are unique each, requires a different mix to meet the seasonal sales targets and long-term growth objectives for a sustainable and prosperous business.
Your route to success is a combination of whom you know, whom you need to know and what you can offer them. With a strategic and resilient network your opportunities to success can be endless…
On graduating for Central Saint Martins in 2007, I started my fashion career in visual merchandising by supporting denim brands FullCircle and FireTrap within their Central London flagship stores. Alongside this I freelanced for Studio XaG; supporting their installations of conceptual window displays for Diesel's flagship stores across London.
I first met Mighel Critten many years ago in London while setting up his own tailoring company called Mighel Bespoke.
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