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Pop-Up Events Introduce brands and designers to the World
| 19 November 2019

Fashion Access and Cashmere World offer designer brands face-to-face opportunities at our 3-day trade fair; 365 days per year coverage on our virtual sourcing platform http://aplf.com and Pop Up events at department stores and trade fairs throughout Asia.   

We’ve brought 40 designers and brands to 14 retail stores and fashion trade shows to reach fashion buyers and to consumers in department stores directly. This allows brands to be visible by showcasing their new collections, increasing exposure to different types of buyers and to test their products in the consumer market.
 


 

The Pop-Up events extend the brands’ exposure to runway and concept stores

36 Fashion Access exhibitors from Argentina, Australia, China, Hong Kong, Indonesia, Italy, Japan, Korea, Malaysia, Philippines, Singapore and Thailand are introduced to different main fashion trade shows and department stores mainly in the South East Asia region such as IFF Magic Japan, Mode Shanghai, Takashimayaand Robinsons in Singapore, Siam Paragon in Thailand etc.

Besides the South East Asia region, we are pleased to bring our exhibitors to the International Leather Goods Fair (ILM) in Offenbach, Germany. Numerous interested fashion buyers enquired about the products and made connections with the brands.

The format of the Pop-Up events is not limited to product display in fashion trade shows and department stores, Fashion Access has confirmed the partnership with some fashion concept stores in Bangkok recently, where the coming Pop-Up events will take place. In November, Fashion Access will bring 5 exhibitors to Bali Fashion Trend Spring/ Summer 2020, extend the brands’ exposure to the runway.

 

 

Cashmere World partner with the biggest department store in Seoul for Pop-Up events

China is one of the main cashmere production areas where 50-60% of the total cashmere production takes place in China. Among the cashmere production areas, Inner Mongolia produces the best quality cashmere in the world because of its special pedigree of the goat who have adapted to the extreme winter climate and grows the best, highest grade and warmest fiber.

Cashmere World brought 4 exhibitors from Inner Mongolia to Lotte Department Store, Seoul from 4-17 October. This was a great opportunity for the exhibitors to reach the Korea market and receive suggestions from local fashion buyers and consumers. Remaining items will be sold through a combination of online channels and 40 outlets of the select store BN240 within various Lotte Department Stores.

 

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