Fashion Access displayed a wide range of fashion accessories such as handbags, bags, wallets, travel items, garments, footwear and other lifestyle products. .
This trade fair has been the leading venue where to source fashion accessories and at the same time for brands to find OEM’s and ODM’s to outsource their manufacturing.
The products on show were all of excellent manufacturing quality without reaching the luxury tier.
What makes Fashion Access unique is that its exhibitors are not only manufacturers supplying private labels in the Sourcing Zone where OEM and ODM services can be contracted, but there are also brands and designer brands in Brand Avenue and Design Street. This year there was a significant increase in the number of quality designer brands from South East Asia.
This year there were 230 exhibiting companies from 17 countries and regions including 10 group pavilions from Bangladesh, 5 from China, Georgia (Rep of), India & 2 from Japan. New exhibitors came from Australia, China, Georgia (Rep of), Hong Kong, India, Indonesia, Italy, Japan, Korea, Malaysia, Pakistan, Philippines, Singapore & USA.
Fashion Access’ sister fair, Cashmere World completed all four fairs as the only international trade fair dedicated to the cashmere and fine fibre industries. These two fairs of the APLF group were preceded by brands exhibiting at major department stores and trade fairs throughout Asia Pacific as a precursor to the actual trade shows in Hong Kong. This Pop Up Event Programme allowed brands to gain direct exposure to consumers as a dynamic form of “pre-show marketing”
The whole APLF event included a series of seminars and forums that covered topics of interest from manufacturers, designers and distributors as well as retailers. Among them, the Global Executive Footwear Summit (GFES) was jointly organised by APLF and the Footwear Distributors and Retailers of America (FDRA).
This important meeting of the footwear sector took place on the 12th of March, a day before the start of the APLF. It dealt with topics such as Innovation, production, supply chain management and retailing.
The slogan of the Summit was "Agility in Action" and brought to the forefront the sustainability of footwear, production technology and retail technology, with the support of expert speakers.
This edition of the fair attracted around 8,000 visitors from 77 countries and regions whose job descriptions included Agents, Buying Offices, Department stores, Distributors, Importers, Private labels, Representatives of fashion brands, Retailers & Boutique buyers and Wholesalers.
With sustainability uppermost in the mind of the fashion world as a whole, Fashion Access is encouraging its exhibitors to think and “Feel Green” and this is what the younger millennials and Generation Z are thinking when they buy, for example, a casual bag. They simply do not want to walk around with a piece of synthesised petroleum hanging on their shoulder but want something stylish that is well-designed, biodegradable and will not contribute to the “plastic soup” that is prejudicing the planet’s marine life and by extension humans who feed further down the food chain.
Sustainability cuts transversally across fashion and all APLF events and it will continue to be the central theme for the 2020 events. Linking the sustainability chain together is the APLF Materials+ Community - a programme of identification and recognition of sustainable exhibitors to enhance the “APLF Moving Towards Sustainability” programme and help promote those exhibitors to buyers.
Finally, the “Feel [email protected] Community”, a digital activation campaign online, is to be implemented to promote sustainable exhibitors at all APLF fairs and develop a green community for the industries served by APLF.
Look forward to an even Greener APLF and Fashion Access in 2020 from 31 March – 2 April.