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Who is Alice Martha? From fiction to reality
Véronique Saunier | 24 July 2017

Ebullient International Department Manager of Alice Martha, Ivy Ko enthusiastically displays the trophy near the collection of ladies handbags that won the company the Best of APLF Awards for its surprisingly chic collection of PU handbags, with compact, minimalist silhouettes and elegant lines, and impactful colors.

But who is the mysterious Alice Martha? Not a designer, nor a successful woman entrepreneur but a fictional name that is supposed to evoke the name of a novelist. “We wanted to create the name of a brand that is feminine, international and intriguing,” explains Ko.  

An intriguing name indeed for a young Korean company founded in 2014, with a production plant located in Seoul and taking pride in manufacturing products 100% made in Korea which until recently were essentially sold domestically.

“We used to focus on the Korean market but participating in APLF/Fashion Access has been an eye opener,” confides Ko. Thanks to APLF’s online platform that gives exhibitors’ products worldwide exposure, Alice Martha was contacted by many potential buyers before the exhibition even took place and that lead to several contracts with international buyers to materialize onsite.

“Our focus will remain on Asian markets especially China because consumers of these countries have similar tastes than in Korea. However, we have realized that our products also attract buyers from other parts of the world including from Europe and Russia,” Ko eagerly explains.

Other expansion plans include incorporating genuine leather to the collection of handbags which so far were mostly made of PU.