Philippines-based Periwinkle childrens clothing
has opened its first store in Indonesia through a licensing agreement with an Indonesian partner.
The company received support from the Department of Trade and Industry as part of a program to help retailers from the Philippines expand into other ASEAN markets with the advent of the Asian Economic Community (AEC) this year.
Periwinkle’s first store is a concession at the newly opened Central Department Store at the Grand Indonesia East Mall
It will open a second concession at British department store Debenhams at the Senayan City Mall and is currently evaluating franchising in Indonesia.