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Asia: Periwinkle to be opened in Indonesia
FNA | 13 February 2015

Philippines-based Periwinkle childrens clothing has opened its first store in Indonesia through a licensing agreement with an Indonesian partner.

The company received support from the Department of Trade and Industry as part of a program to help retailers from the Philippines expand into other ASEAN markets with the advent of the Asian Economic Community (AEC) this year.

Periwinkle’s first store is a concession at the newly opened Central Department Store at the Grand Indonesia East Mall in Jakarta.

It will open a second concession at British department store Debenhams at the Senayan City Mall and is currently evaluating franchising in Indonesia.