Kids fashion is becoming more and more important to maintain sales growth and open up new market segments. Now, the premium online childrenswear retailer Alexandalexa
has announced the first ever Global Kids Fashion Week to put a spotlight on “premium kids’ fashion”, in partnership with children’s charity Kids Company.
Taking place in March 2013, the event will feature catwalk shows and performances from both established and emerging designers, as well as activities for children and parents, such as workshops from the V&A Museum of Childhood and a performance from the London Children’s Ballet.
The luxury fashion event will include two main shows, an exclusive media and VIP event previewing the autumn 13 kidswear trends, and a second ticketed event in aid of Kids Company for the public showcasing looks for spring 2013 from AlexandAlexa’s brand portfolio.
Commenting on the project, Alex Theophanous, founder and CEO of AlexandAlexa.com said: “Kids’ fashion is playful, fun and innovative – we all believe it deserves its own dedicated platform. This is why we are so proud to be supporting the very first Global Kids’ Fashion Week. With this event, we aim to put children’s fashion on the map worldwide.”
Global Kids Fashion Week will be mirrored worldwide with similar events to take place in the Middle East, Australia and the USA. The full schedule will be announced at a later date.
Information courtesy of Fashion United