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China: Belle to launch B2C shoe site with Baidu
17 June 2011

Shenzhen-based footwear company Belle International will work with Chinese search engine Baidu to establish a business-to-consumer site which will be led by the former vice president of business-to-consumer site 360buy.com, Xu Lei.

Industry experts said that Belle’s new e-commerce plan would block other shoe B2Cs from shoe supply.

Belle has planned its online business as early as 2008, and launched its e-commerce website topshoes.cn. However, according to Belle's financial report released in March, its turnover in 2010 hit CNY 23.706 billion, of which topshoes.cn earned only CNY 100 million.

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